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Augmented Reality

Why Augmented Reality is an Integral Part of Your Marketing Strategy?

Are you aware of new technologies for marketing purposes?. This is good if you already know and if you are not aware of these technologies no worries we are here to introduce you to a new marketing strategy. Augmented Reality is changing the entire world of marketing. Every day new discoveries are made by industry experts. Before moving further we let me tell you about Augmented Reality.

How to Define Augmented Reality?

In simple words, Augmented Reality is a combination of the real world with the artificial or virtual world.

In other words, Augmented Reality is an enhanced version of the physical world that we achieved through the use of digital visual elements, sounds, and simulation.

AR is one game-changer for marketing and product branding.

Application of AR in Marketing:

In Fitness

AR marketing is used for fitness tracking. Strava is the #1 platform that used AR for marketing purposes in fitness. In Strava with the help of AR technology, you can easily track your steps, cycle riding, and hike with the help of AR.

Cosmetic and Beauty

In beauty applications to showcase beautiful products. Loreal is the example they are using AR for their customer satisfaction and AR technology allows people to check their makeup at home.

Clothing Industry

You can try a dress without wearing it. Have you ever thought about this? This is possible just because of Augmented Reality. This is changing the entire shopping experience for the people.

Interior Design

With the help of AR, you can design your home before construction or you can feel the entire interior design of the home with the help of this Augmented Reality. This helps people and companies to design innovative homes.  

Gaming

Everyone loves games, no matter their age. In Pokemon Go, AR creates a huge impact. AR-based games are not popular these days. These games are a combination of the virtual and real world.

Benefits of Augmented Reality Marketing

Increase Sales

Let us assume you went shopping and wanted to purchase clothes. Traditionally we used to try dresses in the trial room but if you do not want to try clothes in the changing room. Here AR will help you, you can easily check your clothes fitting and size measurement in AR Mirrors. It creates an ultimate user experience. This is called “try before buy”.

After implementing Augmented Reality, your product sales will increase too much. People like the new experiences of shopping and purchasing things the new way. In numerous ways, AR Marketing generates more sales for the business.  

Cost-Cutting

People think that highly advanced AR products are high in cost but this is not true. Currently, AR products are more affordable than ever before. A normal businessman can easily afford Augmented Reality-based products for his business. Also, Augmented Reality based marketing is cheaper than traditional marketing.  

Reduce Language Barrier

What is your opinion of visual or verbal communication between people from different countries, cultures, or languages? With the help of AR technology, the language barrier can be reduced and we can explain it in visuals.  

Creative Social Media Virals

We are living in a community where people are fascinated by social media platforms. Everyone likes to share new things over social media. There are thousands of examples of social media virals just because of unique ideas. AR is one of the perfect technologies that can be easily viral over social media.

For example- A few days ago a Boston -based digital ad agency conducted an AR pop-up-based exhibition at Huston shopping mall. This consisted of the promotion of Nike’s newly launched AJXX8 new addition to the air Jordan series. They told people about dribbling, jumping, and running with sneakers. The Jordan shoes consist of RFID chips to track their scores.

Through this program, people become engaged and spread information about the event on social media. In a few hours, there are more than 2500+ people to engage in the program.

Virtual Events

In the times of pandemic, no one wanted to go outside and participate in events, that was the time when people were afraid to go outside but wanted to learn new things and create social connections with each other. AR technology comes up with a solution for virtual events.

With the help of AR technology, you can easily conduct virtual events like webinars, seminars, conferences, and many more. This helps people to learn and join all the events virtually from home.

Training Needs

According to a survey conducted by ISACA Survey AR Technologies, in five countries AR is rated in the top 3 technologies used for training. When it comes to developing a product or service, training and knowledge of the AR technology play a key role.

Creating New Investment Opportunities

Augmented Reality is doing really well, people are fascinated about Augmented Reality. If you have any idea and want to develop any kind of Augmented Reality related project or business then you do not need to worry about investment. Because there are thousands of players who want to invest in Augmented Reality-based products.

Future of AR Marketing


AR marketing is the new technology for marketing purposes. In 3D display advertisements, Augmented Reality is used. With the help of Augmented Reality Marketing, you can customize and modify products according to your needs.

Check This Video: https://www.youtube.com/watch?v=kM_VOp4Fcr4

As you know, people love new technologies whatever they are. Now it’s time to rock advertisements with your own Augmented Reality marketing strategy. Most of the advanced companies have already started working on it. In the next 3 to 5 years, AR-based marketing will be the most valuable Augmented Reality Marketing Strategy.

Personalize Products

One of the biggest advantages of Augmented reality is that you can easily modify and customize products according to the needs and can check before purchase.

With the help of AR, you can change the design and colors of the products  which help the customers and the enterprises to create incredible products.  

Product Education-

With the help of Augmented Reality, you can easily educate thousands of customers at a time. It again saves your time and money. Similarly, consumers want to learn everything they can about the products they will buy. In this way, you can educate the customers in a better way.

Easy to Use And Handy-

People had assumptions about this technology like they are not for beginners but in the case of Augmented Reality, they are wrong.
 

An uneducated person can also learn and use Augmented Reality based products. It’s easy to learn and use.

Training and Development-

The process of training people is extremely difficult, especially in industries such as product development, heavy manufacturing, research facilities, and the automobile industry. But with the help of Augmented Reality, you can easily train people and check your developed products to reset and assemble them. By putting out their components one by one, we can get a better understanding of their core components.  

Real-Life Live Examples of Augmented Reality:

Ikea


The Swedish company Ikea developed a system for checking the location and dimensions of furniture within a home so that beautiful spaces can be created. You can change the dimensions of furniture, designs and other things based on your requirements. It helps Ikea to make millions of dollars worldwide.

Coca-Cola 

In Spain , Coca-Cola conducted an experiment with Madrid EMT, a transportation company, to analyze or predict the route. When the bus comes to a stop, the marquee screen is activated and Griffin comes alive.

This was one of the best marketing strategies done by Coca-Cola.

BBVA

BBVA bank launched an application. In this application, you can find a home. With this application, you can guess the perfect price of the house which you want to purchase. It shows the real valuation according to the infrastructure of the home, location, facilities available, and type of construction.

Sephora



This is an application used for beauty and makeup. You can check makeup items before purchasing the products on your mobile phone with the help of virtual reality.

Mercedes Benz

With the help of the MBUX platform, Mercedes Benz used Augmented Reality technology in its latest versions. This technology plots a visual representation of GPS directions on a map.
 

It increases safety for the driver and passengers by offering a more visual representation of the GPS directions.

Conclusion

Nowadays, Augmented Reality is changing the entire world. Marketing is one of the most important evaluations of Augmented Reality. It helps enterprises and businesses to grow more. There are thousands of companies that are already working on Augmented Reality-based product marketing. In the upcoming 2-5 years traditional marketing will slow down and AR-based marketing will take place. It’s all about the ultimate experience. If you want to grow more in your business, then you need to take the help of Augmented Reality.




Technology

Li-Fi Technology: What it is, How it Works and its importance

What is LiFi?

LiFi is a Visible Light Communication (VLC) technology that offers wireless data transmission over LED light bulbs. It was developed in 2011 by Harald Haas, a Professor at the University of Edinburgh. In this article, we will explore how Li-Fi works, its benefits and applications in everyday lives.

The main difference between Wi-fi and Li-fi is that while Wi-fi transmits through radio waves, Li-fi uses visible light communication to transmit data. Data transmission happens by modulating the intensity of the transmitter’s LED bulb to produce binary digits which are then decoded at the receiver’s end to extract information. This modulation can be done rapidly giving rise to speeds that are much higher than wi-fi.

The general public will be able to use LiFi beginning in 2022.The store offers coupons and incentives based on the location of the customer in the store by using LiFi. LiFi capability is also being discussed by several large mobile companies such as Apple.There are many industries where LiFi works with partners, including defense, healthcare, lighting, IT infrastructure, telcos, and device integrators.

How Li-Fi Works?

Li-Fi technology operates through the use of Light Emitting Diodes (LEDs) to send data signals. The process involves three main components:

1. LED Transmitter

At the core of Li-Fi technology is the LED light bulb, which acts as the transmitter. When an electric current passes through the LED, it emits rapid pulses of light, which are not visible to the naked eye.

2. Photo-Detector Receiver

On the receiving end, a photodetector is employed, typically a photodiode, which is responsible for detecting the changes in light intensity. The photodetector then converts these light signals into electrical signals.

3. Signal Processing Unit

The signal processing unit works as a bridge between the LED transmitter and the photodetector receiver. It processes the electrical signals from the photodetector and translates them back into data, enabling communication between devices.

What is the importance of LiFi?

Li-Fi technology has been making waves in recent times, capturing the attention of tech enthusiasts and experts alike. This revolutionary technology offers a plethora of advantages that could reshape the way we interact with the digital world. Let’s delve into the key reasons why Li-Fi is gaining so much interest:

1. Unprecedented Data Speeds: A Speed Revolution

When it comes to data transmission speeds, Li-Fi sets an unprecedented benchmark. Capable of reaching several gigabits per second, Li-Fi surpasses traditional Wi-Fi networks by leaps and bounds. This incredible speed makes Li-Fi an ideal choice for data-intensive tasks such as video streaming, large file transfers, and even power-hungry virtual reality applications.

2. Enhanced Security: A Shield of Light

Security is a paramount concern in the digital age, and Li-Fi offers a promising solution. Unlike Wi-Fi, which uses radio waves susceptible to unauthorized access and interference, Li-Fi’s signals cannot penetrate solid objects. This inherent limitation acts as a shield of light, providing an extra layer of security for sensitive data transmission.

3. Efficient Use of Spectrum: Brighter Bandwidth Horizons

Traditional RF communication often faces challenges due to the scarcity of available spectrum. Li-Fi, however, taps into the vast and unregulated visible light spectrum, minimizing congestion and maximizing the efficient use of available bandwidth. This opens up brighter horizons for data transmission without the usual constraints.

4. Safe for Health and Environment: Lighting the Way to Safety

With growing concerns about the impact of technology on human health and the environment, Li-Fi offers a breath of fresh air. Operating on visible light wavelengths, it ensures that both human health and the environment remain unharmed, making it a more sustainable and responsible choice.

5. No Electromagnetic Interference: Light’s Gentle Touch

Li-Fi’s light-based communication eliminates electromagnetic interference with sensitive electronic devices. This gentle touch makes it an ideal solution for critical operations in environments where traditional wireless technologies could wreak havoc.

6. Li-Fi in Internet of Things (IoT): Illuminating the IoT Landscape

As the Internet of Things (IoT) continues to expand, the need for reliable and high-speed communication becomes more pronounced. Li-Fi holds the potential to be a significant player in enabling seamless communication between the vast network of IoT devices, enhancing efficiency and connectivity.

7. Reducing Digital Divide: Lighting Up Remote Regions

One of the most promising aspects of Li-Fi technology is its ability to bridge the digital divide in areas with limited internet infrastructure. Its low-cost implementation and capacity to transmit data over long distances through LED lighting can bring connectivity to remote and underserved regions, empowering communities around the world.

8. Immune to Radio Frequency Interference: A Beacon in Challenging Settings

In environments where radio frequency interference poses challenges, such as hospitals and airplanes, Li-Fi shines as an effective alternative. Its immunity to such interference ensures uninterrupted connectivity and smooth operations.

Li-Fi Technology in Real-World Applications: Lighting the Path Ahead

While still in its early stages of development, Li-Fi is already showing great promise in a variety of real-world applications:

1. Smart Lighting Systems: A Brighter and Smarter Future

The integration of Li-Fi into smart lighting systems allows LED light bulbs to serve not only as sources of illumination but also as data communication points. This innovation paves the way for energy-efficient buildings and smart cities, where connectivity and sustainability go hand in hand.

2. Indoor Navigation: Guiding the Way

Li-Fi’s precise indoor positioning and navigation capabilities make it an ideal solution for locations where GPS signals might be unreliable, such as inside malls, airports, and underground structures. Li-Fi helps people find their way with ease and accuracy.

3. Underwater Communication: Illuminating the Depths

Radio waves struggle to penetrate water, making communication underwater a challenge. However, Li-Fi’s light-based technology brings a ray of hope by enabling efficient data transfer between underwater devices, unlocking new possibilities for exploration and research.

4. Li-Fi in Healthcare: A Beacon of Safety

The interference-free communication offered by Li-Fi makes it well-suited for medical environments where sensitive equipment and patient safety are of utmost importance. Li-Fi ensures critical data transfer without any compromise.

5. Transportation: Lighting Up Journeys

Integrating Li-Fi technology into public transport systems enhances passengers’ experiences by providing seamless connectivity and access to real-time information during their journeys. Li-Fi keeps travelers connected, entertained, and informed.

6. Li-Fi in Education: Illuminating Minds

In educational settings, Li-Fi can revolutionize the way students access information and interact with their learning materials. By creating more engaging and immersive classrooms, Li-Fi sparks curiosity and fosters a love for learning.

FAQs about Li-Fi Technology:

Is Li-Fi Technology the same as Wi-Fi?

No, Li-Fi and Wi-Fi are distinct wireless communication technologies. While Wi-Fi uses radio waves to transmit data, Li-Fi uses visible light.

Can Li-Fi work in the dark?

No, Li-Fi requires a source of visible light to function and cannot operate in complete darkness.

Is Li-Fi faster than Wi-Fi?

Yes, Li-Fi has the potential to achieve significantly higher data speeds compared to Wi-Fi, making it an enticing option for data-intensive applications.

Is Li-Fi secure?

Absolutely! Li-Fi offers enhanced security as its signals do not pass through walls, reducing the risk of unauthorized access and interference.

What are the challenges of Li-Fi technology?

Li-Fi faces challenges such as the need for a clear line of sight between the transmitter and receiver, as well as potential signal interference from ambient lighting.

Is Li-Fi widely adopted yet?

Li-Fi is still in its early stages of development, and while it shows immense promise, it is not yet widely adopted. However, ongoing research and advancements suggest a bright future for its applications.

Technology

A look at technology predictions for 2022

Law will limit the use of artificial intelligence

Artificial intelligence regulation is not a new issue, discussions about it to become more lively next year and take over most of the countries of the world. For example, Certain countries may propose banning AI face recognition and social ratings in public places.

It has become much more sophisticated than it was five years ago, infiltrating all aspects of life and attracting increased attention from regulatory agencies. Many are concerned about how the use of technology could impact the fight against discrimination, bias and inequality of rights and opportunities, as well as privacy.The main problem is that we do not always understand how the algorithm makes decisions. The regulation of AI is therefore more complex than the regulatory of technologies which can be easily verified.

Safety and environmental concerns will be addressed with smartphones

The smartphone is the world’s most popular electronic device among consumers. According to experts, in 2022, the number of smartphones in use around the world will grow to 4.5 billion units. By achieving this indicator, 146 million tons of carbon dioxide will be released into the atmosphere. The majority of the carbon footprint of smartphones comes from the manufacturing process.

Modern smartphones are more durable than ever: despite drops and water damage, most screens can survive.
manufacturers offer longer software support: now this period is from 3 to 5 years, but by 2025 the support period will on average increase to five years.

In the future, tokens will be used more often to collect content

Non-fungible tokens, or NFTs, allow you to capture ownership of multimedia data. With their help, sports fans can not only view, but also purchase a license for recordings containing their favorite moments of the matches. Tokens can be used to buy videos, postcards, pictures, sports paraphernalia and other digital content.

It will take another year for the semiconductor crisis to end

According to analysts, the shortage of most of the chips in 2022 will not go away , and the delivery dates of some components will be postponed to 2023. This means that the crisis will last at least 24 months, and its total economic effect will exceed $ 500 billion.

Digitalization has affected the production of all mechanical products: personal electronic devices, cars, medical equipment do not do without microcircuits. For example, in 2010, in an average car, the cost of all parts that require chips was about $ 300. By 2022, this figure will increase to $ 500. At the same time, if a car worth $ 30 thousand is missing at least one part worth only $ 1, the car will not be sold. The surge in demand was aggravated by the pandemic – these factors caused an acute shortage of semiconductors.

The popularity of medical gadgets is only going to increase

Analysts predict a rise in the popularity of medical wearable devices such as smart watches and smart patches. More than 320 million health monitoring devices are forecast to be sold next year, with a 19% growth rate. With the help of wearable gadgets, you can measure not only the heart rate, the number of steps and the quality of sleep, but also assess the level of oxygen in the blood and detect atrial fibrillation. The smart patch helps diabetic patients control the amount of glucose in their blood and, if necessary, injects insulin using microneedles.

On the other hand, the wearable device market is facing challenges right now. Among them, doctors’ skepticism about the accuracy of indications and user distrust associated with the security of personal data.

The popularity of medical gadgets is only going to increase

Analysts predict a rise in the popularity of medical wearable devices such as smart watches and smart patches. More than 320 million health monitoring devices are forecast to be sold next year, with a 19% growth rate. With the help of wearable gadgets, you can measure not only the heart rate, the number of steps and the quality of sleep, but also assess the level of oxygen in the blood and detect atrial fibrillation. The smart patch helps diabetic patients control the amount of glucose in their blood and, if necessary, injects insulin using microneedles.

On the other hand, the wearable device market is facing challenges right now. Among them, doctors’ skepticism about the accuracy of indications and user distrust associated with the security of personal data.

5G will be replaced by new Wi-Fi

Despite the fact that the 5G standard is now being actively implemented by many countries, Wi-Fi 6 devices have quietly come out ahead in sales. The reason is that Wi-Fi 6 gadgets are more affordable than 5G. In addition to smartphones, PCs, and tablets, smart home devices, wireless cameras, game consoles, wearable devices, and AR and VR headsets use this technology most frequently. In addition, Wi-Fi 6 operates on free spectrum, while 5G requires a license from the provider or government to use the frequency spectrum

Edge Computing

Edge Computing Trends 2022

Workplace safety in the energy sector

One of the most powerful and important benefits of Edge computing is its use in the oil and energy industries. These industries traditionally rely on collecting and transmitting data to surveillance centers located in remote locations. This means that even with real-time sensors monitoring, for example, pressure and conductivity, information about potential emergency situations can reach the data center much later than a critical failure occurs. With Edge computing, anomalies and problems can be tracked and resolved faster than ever before.

Security

Many different emerging technologies, and 5G and IoT are no exception, have their own vulnerabilities. In doing so, edge computing can be used to mitigate potential threats. Traditional centralized networks and data warehouses make it easy for attackers to sign in and access data, but Edge diversifies some aspects of attack and provides better protection.

This does not mean that edge computing is extremely reliable. In fact, for most of 2022, companies will be dealing with vulnerabilities, not the merits of Edge. According to Kollective, 66% of IT teams see this technology as a threat to their organizations.

One of the main threats posed by edge computing is the proliferation of physical data sources. Since Edge involves operating more physical resources in the real world, attackers have more targets to compromise networks. If they gain access to Edge devices, they can extract valuable information, tamper with or destroy node diagrams, or even change the OS and software of the nodes.

According to some experts, fears associated with Edge computing, to some extent, devalue their benefits and may even slow down implementation.

Customer experience

One of the hottest business uses for Edge is in customer service. By reducing latency inherent in this technology, companies can provide optimal service. For example, amusement parks use IoT sensors and edge computing to quickly communicate the performance of their rides. Based on this data, adjustments are made to optimize their performance and prevent possible failures.

Even more tangible is the significant increase in the speed of sales that Edge computing provides. A Deloitte Digital study found that a 100ms increase in mobile retail speed resulted in an 8.4% increase in sales conversions. Reducing latency can also help marketers process customer data in near real time. This allows for more personalized and interactive customer services, advanced chatbots, and even offline interactions.

Internet of Things


The Internet of Things (IoT) is the fastest growing area that includes edge computing devices. These include smart appliances, smartphones, wearable devices, gaming systems, printers, and more.

According to forecasts Statista, by 2025, the prevalence of smart devices will increase four-fold. This is expected to significantly expand edge computing capabilities. In fact, the rise of IoT could lead to great benefits in the Edge sector, such as lower latency. The growth in the number of IoT devices will not only contribute to its development, but will also revolutionize various industries such as healthcare and education. In fact, IoT devices are already being deployed at the edge in healthcare and for remote site monitoring.

Edge computing in healthcare

The healthcare industry is at the forefront of IoT adoption, so it’s expected to lead the way in edge computing as well. Large hospitals are realizing that it is more profitable for them to store medical sensor data, electronic medical records and digital imaging nearby, rather than transfer it to the cloud. An example is a real-time sepsis diagnostic solution. Thanks to Edge, this traditionally lengthy process has been reduced to almost one day.

Definitions

What is IP spoofing?

It is not only criminals in the real world who employ these techniques to access sensitive information and bank accounts, but their colleagues in the virtual realm also do so successfully.

What is IP spoofing?

This practice is called spoofing – a collective category that includes the concepts of IP address spoofing (sending messages to computers using the IP address of a trusted source), email spoofing (spoofing the email header to disguise the true sender) and DNS spoofing (changing the DNS server settings for domain name redirection to the attackers’ IP address).


You can only protect yourself by following common sense and observing the basic rules of safe working in the network, for example, under no circumstances giving your personal data by email. mail, even if the sender’s reputation is beyond doubt.

IP – spoofing is a substitution of the sender’s address , one of the IP – header fields , by writing another value . The complexity lies in the fact , that the machine , received a title with such address , will send a response to the address , and not to address crackers .

In case with the TCP – connection is necessary to obtain a response from the destination to install the connection with him . When you install the TCP – connection is important so -called the ISN ( the Initial the Sequence Number The ) – initial sequence number .

In time setting the connection between machines is transmitted serial number of the customer , designated as ISNc , and also transmitted by the ISN of the server , as ISNs. Make sure you establish a connection.

the client sends the TCP – packet with established flag of the SYN , as he chooses ISNc .
server increases on unit ISNc and send it back together with their ISNs .
client responds packet ACK , containing ISNs , enlarged on unit .
When a cracker tries to establish the TCP – connection with spoofed the IP – address , the server sends a computer A package the SYN – the ACK , containing its the ISN . So as the computer A does not send the server package the SYN , it will respond package RST for the interruption of an unknown compound .

The cracker remains wait until computer A is turned off or restarted . Cracker is not able to see the ISN , sent one machine to another . He needs this ISN in the third step , when he will have to increase it by 1 and send it . The attacker must guess the ISN . In old operating rooms systems ( OS ) it was very easy to guess the ISN – it increased by one with each connection .

Modern operating systems use a mechanism , which prevents guessing the ISN . Modern services are used for the authentication name of the user and password and transmit data in encrypted form , so in our time was no longer any need in the IP – spoofing .

How does spoofing work?

For example, email spoofing hackers can mislead the user about the sender’s identity and gain access to sensitive data. Or, they may try to use IP and DNS spoofing techniques to trick the user’s network into redirecting them to rogue sites masquerading as the real ones, thereby causing the user’s computer to become infected.

How to recognize spoofing?

The easiest way to recognize email spoofing is that the direct target is the user himself. Any email message Email that requires the user to provide personal information may be a spoofing attempt, especially if prompted for credentials. Remember, no trusted private or government agency requests personal information this way. Pay attention to the sender’s address to make sure it is legitimate.

However, the user will almost never know that he is a victim of IP or DNS spoofing, although the habit of paying close attention to details and changes in the usual behavior of the site can be extremely beneficial. If the site or its behavior raises the slightest doubt, it is better to refuse to perform the planned operation,