Category Archives: SEO

SEO means using strategies and techniques to make a website rank higher in search engine results without paying for it

SEO

How AI Has Enhanced Content and SEO

Content writing is becoming more and more vital in the modern technological age as more people flock to the internet to consume information and entertainment, typing countless queries into the search engines as they look for answers on where to go on holiday, what to eat for dinner, what latest gadget to buy for their home. 

So as copywriting grows in popularity and the demand for more information increases every day, does this mean there’s too much for copywriters to do on their own? And if there is, what are the benefits to being assisted by artificial intelligence for your content marketing?

Will AI Replace Copywriters?

First things first, to get it out of the way, the short answer is no, copywriters won’t be replaced by artificial intelligence. Not for the foreseeable future at least. 

Simply put, AI doesn’t have the human capabilities to craft content that isn’t a clinical amalgamation of data. It lacks the emotional context that flesh-and-blood people have. You can draw on your experiences or your own personal knowledge base that you may have spent years accumulating, slightly different to someone else’s set of knowledge. 

No two copywriters will ever write exactly the same piece on the same topic (unless of course they copy and plagiarise) and the different experiences each copywriter brings to the table provides a new way of engaging and interacting with your chosen audience. 

Copywriters will be able to target a user’s search intent more effectively than AI because of the similarities between people, making naturally written content more valuable. 

That isn’t to say machines can’t learn. Google’s newest algorithm MUM (Multitask Unified Model) can process natural language to understand text on a deeper, contextual level and provide the best SERPs in response to a user’s search query in regards to their intent. 

AI Writing Assistants

Several AI writing assistants have hit the market over the years, paving the way for more focused and accessible content planning and guiding content writers through the editing process. 

Whatever a writer needs help for, AI has them covered with tools that can aid them through the writing process from inception and keyword analysis to the audits after content has been published. 

Surfer SEO

Surfer is one of the most prolific tools out there that make the writing process smoother and easier to manage. 

They have a content planner, a content editor and a content planner for domain which allows you to keep track of your content and helps you keep your domain up to date. They use data gathered from Google SERPs and competitors based around a topic to provide an extensive list of keywords and questions to inspire your own content and help you to refine and enhance your work to improve your chances of ranking and being seen as valuable by Google and readers. 

Surfer is a useful writing assistant as it never tries to do the writing for you, instead working in harmony with your own ideas and style, allowing the writing to remain human and thus more relatable and trustworthy to readers. 

The tool is simply there to make sure your content is always the best it can be, with handy customisation settings and a guide that tells you what the ideal word count, keyword count and amount of H1s, H2s and H3s are. All of this helps you to optimise your content to give it the best chance in the SERPs and you can keep an eye on its progress in case you ever need to update it. 

Jasper Conversion AI

Jasper, formerly known as Jarvis, is a little different to Surfer. This AI has the capability to write original content with its learning based on real copy found in a variety of forms all across the internet. 

This helps the writing to be as authentic as possible and is a great jumping off point for writers who want to generate writing and use the content as either a template to craft something from themselves or as a way to get more content for their business when they have a busy workload. 

Jasper’s content is unplagiarised and ranks well for Google’s algorithms, helps you when you’re feeling stuck with new and innovative content that you can mine for inspiration and can be used in over twenty five languages, giving your content more scope than ever before. 

Jasper has a lot of capabilities but you will reap the best results if you work in tandem with the AI instead of using it separately of your own writing and genius. It will help to make the writing process less of a headache, speeding up the process to increase your productivity and make your working day feel more fulfilled. 

Grammarly

Grammarly is perhaps one of the most well known writing assistants on the market today. Who hasn’t skipped an ad for it on YouTube dozens and dozens of times? 

Grammarly covers everything from grammar to identification of passive and active voice, giving the user a comprehensive guide to all the things they should look into when reviewing their work and going through the last edits.

The tool works best in a supportive capacity for those final checks for grammar and spelling, though it also forays into style and tone though these latter two are more personal to the writer and can be what makes or breaks an article. Don’t rely on it too heavily though. Grammarly will try to correct every single slight it perceives which can affect the readability of your work. 

If it is only used for rudimentary checks, Grammarly can be very effective. Just make sure to use your common sense along with it as you understand the context of your writing far more than Grammarly ever can.

INK

INK Editor is a compelling AI tool that is perfect for any content writer who wants the whole editing process at their fingertips. 

Perhaps you’re struggling with the wording or rhythm of your writing. INK has the capability of rephrasing your work to help it sound stronger and look better on the page. This kind of feature can also help with writer’s block. If you don’t know how to proceed, rephrasing the previous sentence into something can help to unlock the next idea. 

It also takes inspiration from your competitors to generate new content by itself though like with Jasper, this is a feature best used in support of your own expertise as you will be able to bring context, personality and readability that will make it more valuable to readers. 

The tool also gives you a comprehensive guide on achieving the best SEO using data derived from your competitors to help you rise above the best of them and increase your chances of ranking high. This makes it a valuable addition to any content writer’s arsenal, giving writers a fresh, new perspective. 

AI Writing in the Future

AI is not likely to replace writers for a long, long time, at least not entirely. The human experience is too important to readers, allowing unique and personal writing to provide more valuable information and enhance the user experience. 

That isn’t to say that AI can’t make some improvements and become a more important facet of the writing process. As far as current technological developments go, AI writing assistants come from a purely logical background but what if they could learn context and emotion? Is it possible for AI to be coded for independence, allowing its thought processes to become more complex?

Anything is possible in the modern digital age and considering the developments made in AI, it doesn’t seem like that much of a stretch that one day AI will achieve a new form of sentience and become as adept writers as humans. The technological vision of the greatest sci-fi movies is slowly coming to into the realms of reality. 

There’s no telling what AI will be able to do five, ten years from now but for now we can rest safe in the knowledge that the union of AI and human copywriters is leading to greater and greater content. 

 

SEO, Business

A Comprehensive Guide to Inbound Sales Funnel

Sales and marketing people usually talk about the sales funnel converting prospects into clients. The sales funnel is developing in tandem with the advent of the Internet. Most buyers nowadays, particularly business-to-business purchasers, conduct much of their research online, familiarizing themselves with a product or service and making early selections before contacting the seller. Sales teams have lost early access to prospects as most of the sales funnel has gone online. So they have diverted their focus to the inbound sales funnel. It demonstrates to us our marketing message and when we should convey this. Inbound sales funnel critical for your business’s success.

So let us analyze the inbound sales marketing deeply and know what it can do for us, its benefits, drawbacks, and more:

Traditional Inbound Sales Funnel

Before we get into how the sales funnel is changing, let’s look at how the traditional sales funnel works. Because the modern sales funnel also carries some of the traditional instruments for moving prospects except a few funnel elements that become more digital. The overall strategy stays the same.

Consumers were made aware of a product via advertising or public relations outreach in the traditional sales technique. These campaigns disseminate information to a passive audience who may or not be interested in what’s being offered through broad media. The vendor had complete control over the message and distribution channels from beginning to end. Then consumers review the products based on the information provided to them via the company and sales team. After evaluating the information, interested prospects would be qualified.

As the only point of contact for a prospect is the salesperson. The salesperson could more easily control the interaction because few contact alternatives were available. Even the prospects can contact them in case any additional information about the company or its products is required.

New Inbound Sales Funnel

Do you know the “They Ask You Answer” method of inbound marketing? It is the best way to align content with your audience’s interests and pain spots. You may organically drive inbound visitors to your website by addressing all of your prospects’ inquiries simply and honestly, improving the quality of your leads, and increasing sales. The inbound marketing funnel can assist you through the four steps of the inbound marketing methodology: attract, convert, close, and delight, whether you are looking for general inbound marketing advice or piecing together your strategy.

Different Stages of Modern Inbound Sales Funnel

The new sales funnel mainly has three stages as follows:

  • Creating Content and Getting Your Website Noticed

This phase belongs to the learners. It refers to the visitors that come to your website only to know about your products and services and may not want to buy anything. These visitors do not possess much importance; you can take them into profitable clients through the inbound sales funnel. You will need to make your website as noticeable as possible to do this. In this way, you will cater to the top of the funnel.

To improve your rating on the popular search engines, you must implement SEO Perth tactics. Your firm will appear more credible and receive more attention if you appear near the top of these pages. Creating blog content also improves the visibility of your website in search results. The blog postings link your sites to various keywords, increasing the likelihood that your firm will appear when people search for difficulties in your field. You can also build a social media following to introduce your brand to new audiences and share your content. These techniques will provide readers with the information they need to progress down the funnel, and they will be more likely to remember you as a result.

  • Using Landing Pages and Calls to Action to Attract More Leads

The distinction between a visitor and a lead is similar to a person passed by your store and a customer visiting the store. You haven’t persuaded them to buy yet, but they are curious about what you have to offer. It simply means you are working in the middle of the funnel. 

Landing pages are sections of your site where people complete a conversion form to obtain access to special content, which can help you cater to this interest. When visitors provide basic information like name, email address, etc., they become leads. You may now reach out to them with ad campaigns to see if they’re interested in purchasing from you. If they are, you may invest the necessary resources to learn more about them and the things they might desire. This will speed up the process of moving prospects through the funnel.

  • Arrange meetings and provide further information to make conversions

This stage belongs to working at the bottom of the funnel. You can make efforts to convert the lead after you know that it is in the market to purchase. Your marketing campaigns have led them to this point, but you need to persuade them to meet with a salesperson if you want to move forward. More information relevant to their interests and requests for a consultation should be included in your messages. Your lead will ask for a meeting if everything is done correctly, your salesmen will convert.

Using An Inbound Marketing Sales Funnel To Boost Sales

For the buying and selling cycles, the rules have fundamentally changed. Buyers now have complete power, frequently bypassing traditional advertising channels in favor of actively seeking product or service information online to make an informed purchasing decision with little or no interaction from the seller.

Inbound marketing offers a new way to reach out to today’s buyers on their terms – by offering useful and objective information that can lead the buyer into a relationship with the seller without advertising. Potential leads are generated because they recognize the value in what you offer and want to engage with you. 

However, inbound marketing is only half of the struggle. The prospects must be converted into customers, which necessitates using the new sales process known as inbound sales. This is where automation comes into play. To automate a seamless contact/conversion, you need two types of software: marketing automation to attract leads and customer relationship management (CRM) to construct and nurture relationships after the transaction is completed. The integration of these software helps to cover the difference between marketing and sales, resulting in a more efficient and effective hand-off.

Let us check out the more advantages of inbound sales funnel:

  • Adds value to the world and addresses issues

Traditional marketing relies on traditional channels, promoting only major products and services. At the same time, inbound marketing promotes engaging, valuable, and exclusive content. This helps the brands to make more connections and build more confidence in your ability to meet consumer needs.

  • Develops a useful database of prospects

An inbound marketing strategy focuses on relevant information, and progressively it builds a useful database for clients. This improves the likelihood of future business cooperation and leaves the impression that they refer only to you if customers need information. 

  • Delivers the right message at the right moment

When the potential customers are segmented, targetted, and monitored well, it describes 

how well the message is conveyed, and communication is received. Enhancing campaign efficiency boosts ROI, and getting solutions at the right moment increases the likelihood of doing business with you.

  • Generate content assets

Creating solid, high-quality content is an ongoing investment in your company, and the relevant insights help you establish a global presence and generate more leads. Organically, better, new, and relevant material propels your business website upward in the rankings.

  • Consistent growth

It has been observed that engagement with numerous campaigns and a customized experience generates important leads and growth when the impact of campaigns is measured by marketers using segmentation.

Overall Benefit and Drawback of Inbound Marketing

Marketing methods, in general, have both advantages and disadvantages. Knowing how to adapt to varied approaches, work your way through them.

Benefits

The biggest benefit of inbound marketing for startups and small businesses is that it helps them compete against larger businesses with a positive reputation in the community. It is less expensive and more cost-effective than outbound marketing. Because various tools can swiftly examine website data, it provides a faster Return on Investment and easy to track the development because it takes place largely online.

Drawbacks

While Inbound Marketing is cost-effective, it does not guarantee staying within the company’s budget. Designing good inbound marketing requires a lot of time, effort, and a huge staff. If you can find an all-in-one platform, you can reduce the drawbacks of executing a robust inbound sales funnel.

Bottom Line

There is a lot of information available on the internet about each product interacting with brands. 

As a result, inbound sales strategies should be adopted by all brands. Inbound sales have the major benefit of allowing customers to find you rather than you having to go out and find them. You should work on all the different stages of the inbound sales funnel to get outstanding results!

Hope you like reading this post!

Author Bio:

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on..

SEO

What is a Redirect and How Should You Use It?

When a user enters a URL in the search engine for the purpose of searching something and he is forwarded to another URL then we say that the redirection has been done. The redirects perform the task of redirection. From an SEO’s point of view a very important role is played by these redirects. Now I am going to describe the redirect and the purpose of using it.

Suppose you are selling pillows and the visitor wants the pillows in which feathers are filled. The page’s URL is:

https://pillows.com/feather-options/

But if for some reason the page cannot be displayed then you can take the help of redirection. On the page creating a redirect will help you a lot. You can redirect the visitor to a URL:

https://pillows.com/foam-and-feather-pillows/

It is necessary that the visitor finds all the required information on the page that has been displayed after redirection.

What is the need to use redirects?

In several situations you can use the redirects:

  • If there is change in the domain – Redirection is needed if by using a different domain, a new website has been created by you. The inbound links can remain preserved as a result of this.
  • If you merge two pages – If a single webpage is created after merging two web pages, then redirection is needed. It will help in the redirection of one of those two URLs on which the visitor will not reach.
  • If you delete a page permanently – Suppose your website’s one page has been removed by you then in this case a redirection is needed if you still take interest in the links to that page.
  •  If your web page is under maintenance – Redirection of a webpage to a different URL is needed if your web page is under maintenance.

What is the effect of redirects on SEO?

Because of the redirection your page loads slowly. So, redirects should be avoided in most of the cases. There will be no longer need to redirect the visitor to a new webpage if you have updated the actual URL. By doing this your ranking will not get negatively affected and visitors will be happy because the page speed will not be slowed down.

How many kinds of redirects are there?

On the basis of functionality and use the redirects can be of different types. Various types of redirects are:

Redirects at the client side – When the redirects are handled by the client or the browser then we can call these as the redirects at the client side. These are different from 302 or 301 redirects. But you are advised not to use these types of redirects as these are the slower ones. The process of using these is lengthier. Redirects at the client side are of two types:

  • JavaScript: Because of running of the code, the URL of the window changes.
  • Meta refresh: Here the visitor reaches a URL other than the original page when the original page is refreshed.

1. Redirects at the server side – When the server is responsible for redirecting you to a different page then we can say that redirects at the server side have been used. These are basically of two types:

  • 302 redirect: At the time of the maintenance of the pages you can use these temporarily.
  • 301 redirect: If certain pages are deleted by you then you can use these redirects permanently.

2. Temporary vs permanent redirects – Permanent redirect is used if there is a change in the domain. Temporary redirect is used if a page is gone for maintenance.

If you are running an online business and you want it to grow at a rapid rate then you can take the help of a digital marketing company. It will provide you with various solutions of digital marketing. It will also provide you various services like SEO, PPC etc.