What is Google Reader Revenue Manager? 2023

Google Reader Revenue Manager is a tool provided by Google for publishers to manage their reader revenue and deepen audience engagement.

How Does Google Reader Revenue Manager Work?

Google Reader Revenue Manager offers a set of features and tools that are designed to provide a better reading experience for subscribers and encourage readers to support publishers’ journalism. The platform offers an attractive interface that makes it very easy for readers to support the content creators . Publishers can customize the platform according to their preferences and choose the right features that suit their business model.

Some of the key features of Google Reader Revenue Manager are:

Customizable Subscription Flow: The tool allows publishers to customize their subscription flow and design it to match their website’s look and feel. Publishers can also configure the flow to ask for necessary details from subscribers.

Reader Management Dashboard: Google Reader Revenue Manager offers a dashboard that enables publishers to view key metrics and manage their subscribers. The dashboard provides real-time data on the number of subscribers, retention rates, and conversion rates, among other metrics.

Easy Payment Processing: Google Reader Revenue Manager offers an easy payment processing system that enables subscribers to use their Google accounts and payment methods to subscribe online. This feature reduces the friction of the subscription process and makes it easier for subscribers to support publishers.

User-friendly Interface: Google Reader Revenue Manager offers a user-friendly interface that provides a seamless reading experience for subscribers. The interface is optimized for mobile devices, and it loads fast, ensuring that subscribers can access content quickly.

Why Use Google Reader Revenue Manager?

Google Reader Revenue Manager is an excellent tool for publishers who want to deepen audience engagement and convert subscribers or contributors. The platform is relatively easy to implement and offers an attractive interface that makes it very easy for readers to support publishers’ journalism . Additionally, Google Reader Revenue Manager allows publishers to use their Google accounts and payment methods to subscribe online, reducing the friction of the subscription process and making it easier for subscribers to support publishers .

Moreover, Google Reader Revenue Manager offers a dashboard that provides real-time data on the number of subscribers, retention rates, and conversion rates, among other metrics . The tool enables publishers to view the performance of their subscription strategy and make data-driven decisions to optimize their subscription flow.

How to Enable Google Reader Revenue Manager?

Enabling Google Reader Revenue Manager for your publication is relatively easy. The first step is to manage your Reader Revenue Manager configuration in Publisher Center . The Publisher Center is a tool that allows publishers to manage their content on Google News, Google Search, and Google Assistant.

Publishers can follow the steps below to use Google Reader Revenue Manager:

Sign up for Google Reader Revenue Manager:

Publishers can sign up for Google’s Reader Revenue Manager by visiting their website and following the instructions to create an account. They will need to provide some basic information about their media organization and revenue goals.

Copy the Reader Revenue Manager code snippet:

To integrate Reader Revenue Manager with their publication, publishers are required to follow a few steps, including copying the Reader Revenue Manager code snippet from the “CMS Sync” tab in Google Publisher Center. This code snippet can be found after signing up and is an essential element in the integration process.

Paste the code snippet in the header of the publisher’s website:

The code snippet needs to be pasted in the site-wide header of the publisher’s website. Publishers can turn on Active and set the code type to “HTML Snippet.” They also need to set the insertion method to “Auto Insert” and update the priority from “10” to “1.”

Manage the Reader Revenue Manager configuration in Publisher Center:

Publishers can manage their Reader Revenue Manager configuration in Publisher Center. They can troubleshoot implementation issues and get support from Google’s dedicated Google News support service or connect with other publishers in the Google News Publisher Community forum.

Evaluate the size of the reader revenue opportunity:

Before implementing Reader Revenue Manager, publishers should evaluate the size of their reader revenue opportunity and identify tactics and tools they may want to consider in order to meet their readers’ needs and keep them engaged.

Set an ambitious long-term reader revenue goal:

For many publishers, the turning point on their reader revenue journey was when the organization’s leadership set an ambitious long-term reader revenue goal, a vision that could be used to energize and inspire the entire organization.

Set up pricing and payment methods:

In Reader Revenue Manager, publishers can set up pricing and payment methods on how they would like to get paid. They can pick between subscriptions and other options.

In summary, Google Reader Revenue Manager is a tool that publishers can use to manage their reader revenue and deepen audience engagement. Publishers can follow the steps mentioned above to sign up, copy the code snippet, manage the configuration, evaluate the revenue opportunity, set revenue goals, and set up pricing and payment methods. They can also troubleshoot implementation issues and get support from Google’s dedicated Google News support service or connect with other publishers in the Google News Publisher Community forum.