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Augmented Reality

Why Augmented Reality is an Integral Part of Your Marketing Strategy?

Are you aware of new technologies for marketing purposes?. This is good if you already know and if you are not aware of these technologies no worries we are here to introduce you to a new marketing strategy. Augmented Reality is changing the entire world of marketing. Every day new discoveries are made by industry experts. Before moving further we let me tell you about Augmented Reality.

How to Define Augmented Reality?

In simple words, Augmented Reality is a combination of the real world with the artificial or virtual world.

In other words, Augmented Reality is an enhanced version of the physical world that we achieved through the use of digital visual elements, sounds, and simulation.

AR is one game-changer for marketing and product branding.

Application of AR in Marketing:

In Fitness

AR marketing is used for fitness tracking. Strava is the #1 platform that used AR for marketing purposes in fitness. In Strava with the help of AR technology, you can easily track your steps, cycle riding, and hike with the help of AR.

Cosmetic and Beauty

In beauty applications to showcase beautiful products. Loreal is the example they are using AR for their customer satisfaction and AR technology allows people to check their makeup at home.

Clothing Industry

You can try a dress without wearing it. Have you ever thought about this? This is possible just because of Augmented Reality. This is changing the entire shopping experience for the people.

Interior Design

With the help of AR, you can design your home before construction or you can feel the entire interior design of the home with the help of this Augmented Reality. This helps people and companies to design innovative homes.  

Gaming

Everyone loves games, no matter their age. In Pokemon Go, AR creates a huge impact. AR-based games are not popular these days. These games are a combination of the virtual and real world.

Benefits of Augmented Reality Marketing

Increase Sales

Let us assume you went shopping and wanted to purchase clothes. Traditionally we used to try dresses in the trial room but if you do not want to try clothes in the changing room. Here AR will help you, you can easily check your clothes fitting and size measurement in AR Mirrors. It creates an ultimate user experience. This is called “try before buy”.

After implementing Augmented Reality, your product sales will increase too much. People like the new experiences of shopping and purchasing things the new way. In numerous ways, AR Marketing generates more sales for the business.  

Cost-Cutting

People think that highly advanced AR products are high in cost but this is not true. Currently, AR products are more affordable than ever before. A normal businessman can easily afford Augmented Reality-based products for his business. Also, Augmented Reality based marketing is cheaper than traditional marketing.  

Reduce Language Barrier

What is your opinion of visual or verbal communication between people from different countries, cultures, or languages? With the help of AR technology, the language barrier can be reduced and we can explain it in visuals.  

Creative Social Media Virals

We are living in a community where people are fascinated by social media platforms. Everyone likes to share new things over social media. There are thousands of examples of social media virals just because of unique ideas. AR is one of the perfect technologies that can be easily viral over social media.

For example- A few days ago a Boston -based digital ad agency conducted an AR pop-up-based exhibition at Huston shopping mall. This consisted of the promotion of Nike’s newly launched AJXX8 new addition to the air Jordan series. They told people about dribbling, jumping, and running with sneakers. The Jordan shoes consist of RFID chips to track their scores.

Through this program, people become engaged and spread information about the event on social media. In a few hours, there are more than 2500+ people to engage in the program.

Virtual Events

In the times of pandemic, no one wanted to go outside and participate in events, that was the time when people were afraid to go outside but wanted to learn new things and create social connections with each other. AR technology comes up with a solution for virtual events.

With the help of AR technology, you can easily conduct virtual events like webinars, seminars, conferences, and many more. This helps people to learn and join all the events virtually from home.

Training Needs

According to a survey conducted by ISACA Survey AR Technologies, in five countries AR is rated in the top 3 technologies used for training. When it comes to developing a product or service, training and knowledge of the AR technology play a key role.

Creating New Investment Opportunities

Augmented Reality is doing really well, people are fascinated about Augmented Reality. If you have any idea and want to develop any kind of Augmented Reality related project or business then you do not need to worry about investment. Because there are thousands of players who want to invest in Augmented Reality-based products.

Future of AR Marketing


AR marketing is the new technology for marketing purposes. In 3D display advertisements, Augmented Reality is used. With the help of Augmented Reality Marketing, you can customize and modify products according to your needs.

Check This Video: https://www.youtube.com/watch?v=kM_VOp4Fcr4

As you know, people love new technologies whatever they are. Now it’s time to rock advertisements with your own Augmented Reality marketing strategy. Most of the advanced companies have already started working on it. In the next 3 to 5 years, AR-based marketing will be the most valuable Augmented Reality Marketing Strategy.

Personalize Products

One of the biggest advantages of Augmented reality is that you can easily modify and customize products according to the needs and can check before purchase.

With the help of AR, you can change the design and colors of the products  which help the customers and the enterprises to create incredible products.  

Product Education-

With the help of Augmented Reality, you can easily educate thousands of customers at a time. It again saves your time and money. Similarly, consumers want to learn everything they can about the products they will buy. In this way, you can educate the customers in a better way.

Easy to Use And Handy-

People had assumptions about this technology like they are not for beginners but in the case of Augmented Reality, they are wrong.
 

An uneducated person can also learn and use Augmented Reality based products. It’s easy to learn and use.

Training and Development-

The process of training people is extremely difficult, especially in industries such as product development, heavy manufacturing, research facilities, and the automobile industry. But with the help of Augmented Reality, you can easily train people and check your developed products to reset and assemble them. By putting out their components one by one, we can get a better understanding of their core components.  

Real-Life Live Examples of Augmented Reality:

Ikea


The Swedish company Ikea developed a system for checking the location and dimensions of furniture within a home so that beautiful spaces can be created. You can change the dimensions of furniture, designs and other things based on your requirements. It helps Ikea to make millions of dollars worldwide.

Coca-Cola 

In Spain , Coca-Cola conducted an experiment with Madrid EMT, a transportation company, to analyze or predict the route. When the bus comes to a stop, the marquee screen is activated and Griffin comes alive.

This was one of the best marketing strategies done by Coca-Cola.

BBVA

BBVA bank launched an application. In this application, you can find a home. With this application, you can guess the perfect price of the house which you want to purchase. It shows the real valuation according to the infrastructure of the home, location, facilities available, and type of construction.

Sephora



This is an application used for beauty and makeup. You can check makeup items before purchasing the products on your mobile phone with the help of virtual reality.

Mercedes Benz

With the help of the MBUX platform, Mercedes Benz used Augmented Reality technology in its latest versions. This technology plots a visual representation of GPS directions on a map.
 

It increases safety for the driver and passengers by offering a more visual representation of the GPS directions.

Conclusion

Nowadays, Augmented Reality is changing the entire world. Marketing is one of the most important evaluations of Augmented Reality. It helps enterprises and businesses to grow more. There are thousands of companies that are already working on Augmented Reality-based product marketing. In the upcoming 2-5 years traditional marketing will slow down and AR-based marketing will take place. It’s all about the ultimate experience. If you want to grow more in your business, then you need to take the help of Augmented Reality.




Augmented Reality

Map Augmented Reality journey with Unity

Over the hundreds of years of human civilization, humans have viewed the world in a number of different filters. From the filters of Gods to Greek thinkers, from stoicism to nihilism, from manual labour to industrialisation, from religion to science. All the filters exist for the sole purpose of quenching the thirst of our thinking. With each filter, we tried to wrap our lives around them and when we found a filter obsolete we tried to adopt a new one. All these filters were limited just to constructing the mental models, but little to no changes were made in how we perceive our surroundings. Now, with the advancement of science and technology we are trying to change the exact same thing – the way we perceive our surroundings i.e. our reality. This is being made possible by Augmented Reality technology.

Now let’s go and explore the full details for understanding basics of AR

What is Augmented Reality?

Over the past decade the crazy for augmented reality has grown at a tremendous rate. AR technology overlays a virtual world of images, information and highlighting effects on our world and thereby changing the way we can perceive things around us. Simply put, as we discussed in the intro, it is just a filter applied on our surroundings. But the filter is more sophisticated than the filters we ever used until now. The filter enhances everything with information and highlights what we want to highlight. For example, you equipped with this technology walked into a bookstore and wanted to find a certain book. As soon as you enter the bookstore, all the book names are to you like tags to the books you’re seeing around. You found your book and headed to the cashier section. There you take out your purse to pay the amount. For each note you hold there might appear tags again giving out what you are holding. This all sounds just. Maybe the technology might also give the name of the cashier. In each of these instances, information is overlaid on the original world. To make it more interesting, there might be a bookstore mascot ready to guide you when you entered the bookstore. This all sounds like something from movies and games and yes it is. And it is just a little away from reality.

How does it work exactly?

For now to avail the technology, you need a device with a camera such as smartphones loaded with AR software. When you point the camera to an environment, the device scans it and processes it.

There are two approaches in recognizing the objects in the scanned environment – marker and marker less. In a marker based approach where the software uses computer vision and scans for markers (like QR codes) and access information that is preprogrammed into those markers. With a marker less based approach, the software uses computer vision along with recognition algorithms to scan and recognize the objects. The recognition algorithm uses patterns, colors and other parameters in recognizing the objects.

Now the software overlays the preprogrammed information onto the real world and thereby combining virtual and real worlds.

As usual the technology can be given commands by voice, text or gestures.

What is a journey in Augmented Reality?

In AR, a journey is a new way of thinking which when applied enhances the user experience during a process. In our example of a bookstore, what you have gone through is a journey by itself for the process of buying the book you desired.

Why should organizations and companies adopt Augmented Reality?

AR’s capabilities to instruct and guide through visualization and its instructiveness helps in enhancing the decision making by reducing the cognitive load on humans. Because of its capabilities AR has many use case scenarios in almost all the industries. Medical applications like viewing anatomy for surgery, assisting the patient in navigating through the large hospitals would add great value to the services. Teaching would become more interactive and fun with AR in the rooms. Training, assembly of machines would require less supervision with the advent of the AR. There would be massive changes in the tourism industry as AR would be great at visualizing the monuments and places of travel. The use of AR in museums would make it come alive with the myriad of information that can be accessed in an interactive manner. Navigation now can become much fun with the integration of AR.

Using Unity in integrating with Augmented Reality

Unity or Unity game development software is a platform used to create games and now also to create augmented reality apps for Android and iOS phones. It is one of the most popular software or game engines to create augmented reality apps which use the AR foundation framework. AR Foundation itself makes use of the AR Core extension package by Android and AR Kit extension package by Apple. 

Now let’s get started with building a simple AR app using the AR Foundation framework in Unity game development software. Using this app we can place a simple cube in the real world.

Start Off

To start off, download Unity from their official website according to the operating system. Open Unity and create a new project with any name.

The interface of Unity primarily consists of six pieces. Project section is where you find all your project files and structures. Console section is where the errors, logs and output are displayed. Hierarchy section holds the game components which are being used in the scene. Scene is where you see your game level and the preview. Finally the Inspector, where one can tweak the properties of the game components that are being used.

Warming up

For this example we are building an app for Android. So we need to specify this to Unity by navigating to File > Build Settings and changing the platform to Android.  For installing the required packages navigate to Window > Package Manager. Install the following XRInteractionToolkit, XRManagementPlugin, ARFoundation, ARCore XR Plugin(for Android).

The App

Go to the Hierarchy section and right click to bring in AR Session, AR Session Origin, AR Default Plane, AR Placement Intractable and Cube. These are our Game Objects.

Get rid of  the default main camera as the AR Session Origin already has one. Now set the camera that is present as the main camera

Testing the App

Enable your device to install apps over USB. For the final step, navigate to File > Build and Run.

Now it is installed on your phone. Open the app and you would be able to see a cube overlaid on the camera feed of your phone.

Transitioning into a new technology is always a daunting process but when done in small steps, things are a lot easier to accommodate. Click here for the full detail on use case scenarios of Augmented Reality.

Author Bio –

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

Augmented Reality, Technology

Augmented reality Myths and reefs of using AR

The demand for methods of teaching and training people in such a way as to eliminate risks and dangers in real-life situations is growing all the time.

Before talking about the state of AR (augmented reality), I would like, in principle, to give a definition of augmented reality, since AR is often confused with virtual reality (VR) and even mixed reality.

Augmented reality (AR) is an environment that in real time supplements the physical world we are used to with digital data using any devices: smartphones, tablets or other devices. Today, there are already such devices on the market, for example, augmented reality glasses from Google Glass, a children’s Iron Man helmet from Hasbro, guidance systems in modern combat fighters or an application for mass use using smartphones – all this is already actively used in Russia.

Augmented reality (AR) must be distinguished from virtual reality (VR) and mixed reality (MR).

In augmented reality, virtual objects are projected onto the real environment.

Virtual reality is a virtual world created by technical means, transmitted to a person through (for now) the senses.

Mixed or hybrid reality combines both AR and VR approaches.

That is, virtual reality creates its own world, where a person can immerse himself, and augmented reality adds virtual elements to the real world. It turns out that ViAr interacts only with users (put on a helmet and immediately jumped into a fight with zombies), and EyAr – with the whole outside world (pointed a device: a smartphone or a device, and in front of you is the Dragonite Pokemon). And AR definitely stands for the future: children’s education, adult education, medicine, advertising, and even manufacturing.

However, adding a new reality to the space around you is not as easy as downloading an application. Or is it not so?

The 3 brightest myths about augmented reality that we encountered

There is no full-fledged AR is been used around the world .

Long and expensive. The process of creating augmented reality requires an enormous amount of time and money.

It’s pointless. AR is only entertainment, it is difficult for it to find a real application in “our” field of activity.

Today, there is a growing demand for new methods of teaching and training personnel, which in fact minimize risks or reduce them to zero, and AR is an ideal tool.

The human factor in 80% of cases becomes the cause of the accident, only in one industry it cost the country an amount almost equal to educational expenditures. To solve these problems, large companies, including transnational structures, began to introduce augmented reality into their work processes.

Augmented reality does a great job with this: simple, fast, and efficient.

The Energy Saving Technologies of Siberia company uses the technology to train new personnel. Previously, the company faced a staff turnover, which resulted in a lot of money and effort spent on training newcomers.

An AR project was created for the Norilsk Nickel showroom with detailed animation of the sulfuric acid treatment and purification processes. When you hover the tablet over the panel with the image of processing technologies, the diagram literally comes to life on the screen, making it possible to trace a complex technological process from start to finish. Also for the installation were developed interactive information plates with accompanying information and media files.

The leap in the development of mobile gadgets has served as a good help for the spread of augmented reality in production.


The Internet of Things and AR are an important part of the new organization of business models.

Technology

What Is The Difference Between Virtual Reality And Augmented Reality?

Virtual reality creates a virtual or imaginary world in which the user can immerse themselves to completely isolate themselves from the real world. Lenses such as Oculus Rift, HTC Vive and PSVR are devices that allow us to have a better visual experience since they come with an integrated screen and when they are used they isolate us from the outside at an audio visual level. This technology creates worlds, environments and realities totally independent from the outside with which we can interact and helps us to avoid reality.

A virtual reality game allows us to live a unique first-person experience and immerse ourselves fully in the action without any interference from the outside world. That immersion makes us live the game in a unique way: everything is more intense and real, we can even have sensations close to those that those scenes would transmit to us in the real world.

Augmented Reality :  Augments the real world by superimposing digital elements onto it. Imagine looking through a special pair of glasses or using your smartphone camera to see virtual objects and information overlaid on top of your surroundings.

Difference Between Virtual Reality And Augmented Reality

FeatureVirtual Reality (VR)Augmented Reality (AR)
EnvironmentCompletely virtualOverlays digital elements onto the real world
HardwareVR headsetSmartphones, tablets, smart glasses, AR headsets
InteractionWith virtual environment onlyWith both virtual and real world elements
ApplicationsGaming, entertainment, education, training simulationsGaming, education, navigation, maintenance and repair, product visualization

Thanks to the advancement of technology and the development of different improvements it will be possible to enhance the quality of the games and create more realistic and profound experiences, and also eliminate the adverse effects produced by the use of current kits such as dizziness and headaches mainly.

Thanks to this immersion and isolation, the perfect scenario is created to develop peripherals and accessories that complement the virtual reality experience, the possibilities are almost endless.

Augmented Reality

The Future of AR and VR

Numerous individuals state that virtual and increased reality gadgets will one day effectively supplant PCs and telephones.Facebook predicts this may happen soon, on the grounds that in five to ten years AR and VR may increase mass popularity.

The future of AR and VR

Michael Abrash (leader of the Facebook Reality Labs examine gathering) as of late discussed the eventual fate of virtual and augmented reality. What are the differences between the two types of reality? In brief:

Virtual reality (VR) is an image of artificial reality created using information technology.

Augmented reality (AR – augmented reality) is a system that combines the real world with computer-generated. Typically, a camera image is used, overlaid with 3D graphics, generated in real time.
Augmented reality is not only interesting applications for smartphones and tablets. It also includes professional applications as well as television and advertising. Learn important facts about Augmented Reality.

We have already got used to virtual reality. The latest computer games enchant players with ever-better graphics, and subsequent generations of graphics cards and DirectX / OpenGL libraries allow for the generation of increasingly perfect virtual worlds in real time. Film producers are not lagging behind, who, using more and more powerful graphic stations, prepare films in which special effects are breathtaking.

On the other hand, if you think about it, virtual reality is not as good as it might look at first glance. Of course, the games charm the generated graphics, but it is still “artificial”. Special movie effects and virtual worlds created by filmmakers, are breathtaking and look extremely realistic, but generating just a few seconds of the film requires at least a dozen days of work of efficient graphic stations.

And what if you combined the real image with the virtual elements generated on a regular basis? Thomas Caudell, who worked for the Boeing company as the first in the early 1990s, came up with this idea. augmented reality was used in the production of airplanes to help fitters in routing electrical cable bundles – virtual cables and their descriptions were displayed on screens placed in special virtual glasses equipped with a camera. The virtual image of the cables and descriptions were added by the computer to the real image recorded by the camera.

Abrash believes that in a few years people will work using virtual reality that will successfully replace computers . However, refined augmented reality glasses are intended to replace smartphones and facilitate everyday functioning, although some external power supply will probably be needed. At least until an suitable durable battery has been developed.

The scientist hopes to create new technologies that will allow the use of thinner displays in devices. Thanks to this, smart glasses will look more like normal glasses than a strange body. The device must be socially approved, which obvisiously will not happen overnight.

Glasses should not be heavy so that they can be spent without problems all day. They must also provide transparency comparable to ordinary glasses.

The biggest challenge is personalized digital objects that are designed to give the impression of interacting with the real world . Following client needs should be actually quite acceptable and work in all circumstances.Another issue is the improvement of proper programming, even to control the glasses by the user.It is sure that it may not look equivalent to current connections with savvy devices.The computerized substances known to us will be a lot additionally refined later on and the product developed.We will work in the best assembled manner up until this point.

Maybe it will ultimately be a better place to work than reality!