Apple  Vision Pro headset Updates

Apple has reportedly halted production of its first-generation Vision Pro headset due to weak demand and production challenges. Initially launched in 2024, the Vision Pro was Apple’s ambitious entry into the mixed-reality market, but it struggled to gain traction, primarily due to its high price of $3,499 and a limited content ecosystem. By November 2024, Apple instructed its assembler, Luxshare, to wind down production, having already reduced daily output to 1,000 units by October, a 50% decrease from peak levels.

The company has accumulated an inventory of 500,000 to 600,000 units, which is expected to satisfy demand through 2025. This strategic move aims to prevent surplus while addressing the tepid market response. Apple CEO Tim Cook described the Vision Pro as an “early-adopter product,” targeting tech enthusiasts rather than the mass market. However, even within this niche, demand has been lackluster, prompting Apple to reconsider its approach to mixed-reality technology.

In response, Apple is reportedly shifting its focus to developing a more affordable mixed-reality headset, with suppliers preparing for the production of up to four million units over its lifecycle, half of the original Vision Pro’s target. Meanwhile, development on the second-generation Vision Pro has been paused for at least a year. However, there are indications that Apple might release an incremental update to the first-generation model, featuring an upgraded M5 chip and enhanced intelligence features, potentially launching between late 2025 and early 2026.