Schema data is also known as structured data. It allows search engines and other applications to have additional information about the web content. It uses a standard format based on the schema.org vocabulary to define different types of entities, such as events and products, businesses, video, etc.
Here are some more details about each schema data type:
Breadcrumb Type Schema: BreadcrumbList is used to create breadcrumb navigation on a website. – It helps the user understand the page’s place within the website hierarchy. Event Type Schema: – The Event Schema is used to represent such events as conferences, concerts or workshops. This includes information such as the event name, dates of start and finish, location and more. – Search engines may use this information to display events or provide event-related features in search results.
Job Posting Type Schema: JobPosting schema describes job postings on website. It includes details such as job title, job description, employment type and location. Search engines can use these data to display job postings or provide features related to jobs in the search results.
Local Business Type Schema: LocalBusiness schema represents a local organization or business. This includes information like the business name, address and phone number. It also contains opening hours. – Search engines may use this information to provide local search results, maps and other location-based services.
ImageObject schema can be used to describe a logo or image. It includes details such as the URL of the image, its dimensions (width and hight), and optional captions and descriptions. Search engines can display logos or other image-related features in search results.
Product Type Schema: – A product schema is used to describe the product or service. – It contains details such as the product name, description and brand, along with information about the seller, price and availability. – Search engines may use this information to display product details in search results, or to offer features related to the product.
Video Type Schema: VideoObject schema describes a video. It includes details such as video title, description and thumbnail URL. It also includes the upload date, URL of the video, duration and interaction statistics. Search engines can use these data to display video results or enhance video search features.
They can also show video-related content. Implementing schema data on your site will improve the visibility of your content, enhance user experience, and enable search engine features specific to certain schema types. Refer to the documentation provided by schema.org for each schema type in order to ensure that the standards are adhered to. You can use the following examples to provide schema data for different types: Breadcrumb Type Schema:
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
,
"@type": "ListItem",
"position": 2,
"name": "Category",
"item": "https://example.com/category"
,
"@type": "ListItem",
"position": 3,
"name": "Subcategory",
"item": "https://example.com/category/subcategory"
]
Event Type Schema: "streetAddress:" "123 Example St",
"addressLocality": "City",
"postalCode": "12345",
"addressRegion": "State",
"addressCountry": "Country"
Job Posting Type Schema: "Title": "Example of a Job Title",
"description": "Job description goes here",
"employmentType": "Full-time",
"hiringOrganization":
"@type": "Organization",
"name": "Company Name",
"sameAs": "https://www.example.com"
"streetAddress:" "123 Example St",
"addressLocality": "City",
"postalCode": "12345",
"addressRegion": "State",
"addressCountry": "Country"
Local Business Type Schema: "streetAddress:" "123 Example St",
"addressLocality": "City",
"postalCode": "12345",
"addressRegion": "State",
"addressCountry": "Country"
,
"telephone": " 1234567890",
"openingHours": "Mo-Fr 09:00-17:00"
- Logo Type Schema Data:
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://example.com/logo.png",
"width": "600",
"height": "200"
Product Type Schema:
json
“@context”: “https://schema.org”,
“@type”: “Product”,
“name”: “Example Product”,
“image”: “https://example.com/product-image.jpg”,
“description”: “Product description goes here”,
“brand”: {
“@type”: “Brand”,
“name”: “Example Brand”
,
“offers”:
“@type”: “Offer”,
“priceCurrency”: “USD”,
“price”: “19.99”,
“availability”: “https://schema.org/InStock”,
“seller”: {
“@type”: “Organization”,
“name”: “Example Seller”
Video Type Schema:
“`json
“@context”: “https://schema.org”,
“@type”: “VideoObject”,
“name”: “Example Video”,
“description”: “Video description goes here”,
“thumbnailUrl”: “https://example.com/thumbnail.jpg”,
“uploadDate”: “2023-08-14T10:00:00 00:00”,
“contentUrl”: “https://example.com/video.mp4”,
“duration”: “PT2M30S”,
“interactionStatistic”: {
“@type”: “InteractionCounter”,
“interactionType”: “https://schema.org/WatchAction”,
“userInteractionCount”: 1000
Please note that these examples are schema data structures of different types. They may need to customized depending on your specific requirements and the data you wish to represent. Replace the example URLs with your own data.
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