Category Archives: Digital Marketing

Digital marketing refers to marketing efforts that use digital channels like search engines, social media, email, websites, and mobile apps to promote a business and its products/services.

Understanding Ad Serving: The Comprehensive Guide to Delivering Targeted Advertisements in 2024

Ad serving refers to the technology and service that places advertisements on websites, apps, and other digital media properties. Ad serving enables advertisers to serve ads to specific audiences and websites to monetize their content through advertising.

What is Ad Serving?

Ad serving is the process of delivering ads to viewers through an ad server. It involves selecting the most suitable ad to display to each viewer based on various criteria such as ad targeting, ad placement, ad priority, and more. Ad serving ensures that the right ads are shown to the right audience at the right time, maximizing the effectiveness of advertising campaigns.

How Ad Serving Works

The key players in ad serving include:

  • Advertisers – The companies or brands buying ad space to promote their products/services
  • Publishers – The websites/apps selling ad space to display ads
  • Ad Networks – The platforms that connect advertisers to publishers and facilitates the serving of ads
  • Ad Servers – The technology that delivers advertisements to publishers

The Core of Ad Serving:

At the heart of Ad Serving lies a powerful technology called an Ad Server. This sophisticated software acts as a central hub, performing a multitude of tasks:

  • Ad Storage: It houses a vast library of ad creatives, from eye-catching banners to captivating videos.
  • Targeting: It analyzes user data and campaign parameters to select the most relevant ad for each impression.
  • Delivery: It orchestrates the real-time delivery of ads to publishers’ websites, apps, and other digital platforms.
  • Tracking & Reporting: It meticulously tracks ad performance, measuring metrics like impressions, clicks, and conversions, providing valuable insights to both advertisers and publishers.

The typical ad serving process works as follows:

  1. Advertisers create ad campaigns and ad creatives on an ad network
  2. Ad networks provide tools for advertisers to target specific audiences and websites
  3. Publishers make their ad inventory available to ad networks
  4. Ad servers place advertisers’ ads on publishers’ websites based on targeting parameters
  5. When a user visits the publisher’s site, the ad server displays relevant ads to that user
  6. The ad network tracks clicks/conversions and provides performance data to advertisers
  7. Publishers earn revenue on the ads displayed/clicked on their site

The Components of Ad Serving

Ad serving involves several components that work together to deliver ads effectively. Let’s explore each component in detail:

Ad Serving
The ad serving engine is the core element of an ad server. It uses complex rules and algorithms to select the most suitable ad to display to each viewer. Factors such as ad targeting criteria, viewing frequency, ad placement, and more are considered in real-time to ensure optimal ad serving .

Ad Tracking
Ad tracking involves recording various ad metrics and events such as impressions, clicks, events, and conversions. These interactions between viewers and ads are stored in databases for further analysis and reporting. Accurate and fast ad tracking is essential for measuring and evaluating ad performance .

Ad Management
Ad management allows users to control different entities within their ad serving account. It includes managing ads, zones, groups, channels, websites, and site partners. Ad management modules can be customized based on the complexity of the organization’s ad setup .

Ad Reporting
Ad reporting presents ad metrics and performance data in a user-friendly manner. It includes impressions, clicks, click-through rates (CTRs), revenue/expense, conversions, and events. Users can schedule regular email reports or send reports to external users .

Ad Formats
Ad serving supports various ad formats, including image banner ads, video ads, text ads, HTML5 ads, and more. Each ad format has its own considerations and requirements. Ad serving solutions also support third-party ad tags for additional ad variety .

Ad Billing/Accounting
Ad serving solutions provide revenue and spending reports for involved parties and handle invoices and payments. Common pricing models like CPM, CPC, CPA, and flat rate are supported. Different user groups have different billing and accounting requirements .

Application Program Interface (API)
APIs allow for advanced integrations with the ad server. They enable users to build customized processes, automate tasks, and integrate the ad server with other business systems such as CRM or ERP. APIs can streamline repetitive tasks and improve efficiency .

Key Benefits of Ad Serving

Implementing ad serving solutions offers numerous advantages for both advertisers and publishers, including:

  • Targeted Advertising: By leveraging rich user data, ad servers enable precise targeting capabilities, increasing engagement rates and conversions.
  • Better Campaign Management: Advanced reporting features allow stakeholders to monitor campaign performance, allocate budget efficiently, and adjust strategies accordingly.
  • Inventory Control: Publishers gain better control over their inventory, maximizing revenue potential through optimal pricing and demand management.
  • Fraud Detection: Modern ad servers incorporate robust fraud detection mechanisms, reducing exposure to invalid traffic and protecting return on investment (ROI).
  • Automated distribution of ads across publisher sites
  • Real-time reporting on ad performance

Types of Ad Serving

There are a few different types and methods of ad serving:

1. Publisher Ad Server

A publisher ad server is used by online publishers to manage their ad inventory and serve ads on their websites or apps. Key features include:

  • Automated allocation of ads across all site pages
  • Ad targeting based on page content and user data
  • Direct deals with advertisers for premium ad placements
  • Analysis of ad inventory and performance

Examples: Google Ad Manager, OpenX, SmartyAds

2. Ad Network Ad Server

An ad network ad server helps ad networks manage advertisers’ campaigns across their publisher network. Key capabilities include:

  • Running ad campaigns across multiple publishers
  • Segmenting audiences and websites for targeted ad delivery
  • Serving different types of ads (banner, native, video etc.)
  • Automated ad trafficking from advertiser to publisher sites
  • Reporting and analytics at both advertiser and publisher level

Examples: Google AdX, AppNexus, Rubicon Project

3. Advertiser Ad Server

Advertisers utilize their own ad servers to store campaign assets and direct ad distribution across ad networks/publishers. This gives them more control and includes abilities like:

  • Plan and activate campaigns directly from one place
  • Track real-time performance across publishers
  • Serves ads to publisher sites from own ad server for stability
  • Optimize distribution between various networks/sites

Examples: DCM, Sizmek

4. Third Party Ad Server

Third party ad servers provide an independent platform for advertisers/publishers to manage and serve ads without relying on a single ad network. Benefits include:

  • Objective measurement of campaign delivery and performance
  • Compare performance across different ad networks /publishers
  • Control ad decisioning and prevent channel conflicts
  • More transparency in the ad serving process

Examples: Adform, Adzerk

Ad Serving Methods

There are two primary methods used in ad serving:

1. Waterfall Ad Serving

In waterfall ad serving, the publisher ad server uses a sequential “waterfall” method to go through every ad network and demand source directly integrated with it, selecting the highest bidder to serve each ad impression.

Waterfall Model

Advantages:

  • Simplicity
  • Publishers monetize ad inventory directly from all sources

Disadvantages:

  • No optimization across demand sources
  • Revenue is limited to the highest bid only

2. Header Bidding

In header bidding, the top-level bids from demand sources are considered simultaneously before the ad server request happens. The highest bidder then competes with the publisher’s direct-sold campaigns.

Header Bidding model

Advantages:

  • Higher publisher yield from true competition
  • Better advertiser reach knowing bids are compared transparently

Disadvantages:

  • Increased latency impacting user experience
  • Difficult to manage demand sources holistically

Here is a comparison of waterfall and header bidding methods:

ParameterWaterfallHeader Bidding
How Demand Sources CompeteSequentiallyConcurrently
Highest Possible Bid PriceLimited to each demand partner’s individual bidExposed to bids from all demand partners
Ad DecisioningWithin publisher ad serverBefore ad server request
Ad Server PriorityHigherLower
Implementation ComplexitySimpleHigh
Ad Quality ControlHigherLower

As we can see, both models have their set of pros and cons. Many publishers utilize a unified ad server to combine the benefits of the two approaches for optimal yield and experience.

Ad Serving Challenges

Some key challenges in ad serving include:

Data Flooding

  • Modern ad serving requires processing of tremendous volumes of data in real time. This impacts performance and scalability.

Ads.txt Management

  • Publishers need to constantly update their ads.txt file with 100s of authorized digital sellers. This causes errors in ad calls.

Multi-Platform Support

  • Building and maintaining consistent ad experiences across different sites, apps, and devices is highly complex.

Ad Blockers

  • Ad blocker usage limits ad inventory and reduces publisher revenue significantly.

Ad Fraud Prevention

  • Various types of display ad fraud can infiltrate the ad serving process, incurring losses for authentic advertisers and publishers

Regulations

  • Changing privacy regulations around data usage and cookies necessitate changes to ad targeting and measurement approaches

Best Practices for Effective Ad Serving

To overcome common hurdles and enhance overall efficiency, consider implementing these best practices:

For Advertisers

  1. Focus on User Experience: Ensure ads do not interfere with site functionality or annoy users, leading to negative brand associations.
  2. Diverse Content Types: Utilize multiple formats (display banners, video, native) to capture varying audience preferences and maintain interest.
  3. Performance Tracking: Regularly evaluate metrics such as viewability, click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to fine-tune campaigns.

For Publishers

  1. Header Bidding Integration: Implement header bidding to level the playing field among competing ad networks and increase yield.
  2. Content Personalization: Tailor content offerings according to visitor interests, enhancing user satisfaction and driving repeat visits.
  3. Leverage Data Management Platforms (DMPs): Capitalize on advanced analytics provided by DMPs to segment audiences effectively and serve tailored ads.

The Future of Ad Serving

Here are some expected future trends for ad serving technology:

  • Migration to first-party data and identifiers post third-party cookie loss
  • Server-side technology for rapid, scalable decision making
  • Increased use of Machine Learning for predictions and optimizations
  • Cross-platform measurement utilizing techniques like identity resolution
  • Further personalization via segment-of-one ad experiences
  • Transitioning to privacy-centric approaches
  • Using new engagement proxies like attention metrics
  • Rising need for transparency and anti-fraud

The ad serving space will continue to evolve dynamically with new innovations in coming years.

Here is a glossary of key terms related to ad serving:

Ad inventory – The total number of ad spaces a publisher has available for sale

Fill rate – The percentage of ad inventory that is filled by ads

Demand Side Platforms (DSP) – A buying platform that automates media buying across exchanges

Supply Side Platforms (SSP) – A selling platform to automate publisher yield optimization

Real Time Bidding (RTB) – The means of buying/selling inventory programatically on an impression-by-impression basis

Viewability – Whether an ad had the opportunity to be seen by a user

Frequency capping – The limit placed on how many times a user sees the same ad

Rich media – Interactive and multimedia ads like animations, videos etc.

Unravelling the Google Ads Ad Auction: A Simple Guide

In the vast sea of online advertising, Google Ads stands out as the ultimate fishing ground for advertisers. Picture yourself as a fisherman, casting your line into the digital ocean, aiming to hook potential customers. But what sets your ad apart? How does Google decide which ads surface and in what order? Welcome to the intricate realm of the Google Ads Ad Auction – a sophisticated automated process that dictates when and where your ads appear and what you pay for each interaction.

Understanding the Key Components

Diving Deeper: Key Elements of the Ad Auction

In this bustling marketplace, advertisers compete fervently for the spotlight. Unlike a traditional auction, Google’s algorithm ensures that the highest bidder doesn’t always win. Instead, it prioritizes relevance and quality, leveling the playing field for a user-centric experience.

Quality Score

The Report Card for Your Ad

At the core of the Ad Auction lies the Quality Score, Google’s assessment of your ad’s quality and relevance. Think of it as a student’s report card, influenced by your click-through rate, keyword relevance, and ad quality. A higher Quality Score means a better ad ranking and lower costs.

Ad Rank

Your Ticket to the Auction

Ad Rank, another pivotal component, determines your ad’s position. It combines your bid, Quality Score, and other factors, akin to securing a seat in an auction for a masterpiece. The highest bid won’t guarantee success; adherence to Google’s standards is key.

Understanding the Bidding Process

Behind the Scenes: How Bidding Shapes Your Ad’s Destiny

As a user initiates a search, Google identifies relevant ads and kicks off the Ad Auction. Advertisers set their maximum bid, determining their Ad Rank through a blend of bid amount and Quality Score. The twist? You pay just enough to outbid the next competitor, not your maximum bid.

How Bidding Works

Silent Auction Dynamics

Your maximum bid is the threshold, but you only pay what’s essential to outshine the next ad. It’s a silent auction, with participants unaware of each other’s bids, ensuring you pay just the right amount to secure your spot.

Optimizing Your Bids

Strategies for Success

Elevate your bids by refining your Quality Score. Google’s automated bidding strategies, powered by machine learning, offer a personalized touch, optimizing bids for conversions. Experiment with different strategies, analyze results, and adapt – a tailored approach is the key to success.

Mastering the Art: Navigating the Google Ads Ad Auction

Understanding the Google Ads Ad Auction might seem like solving a complex puzzle. Yet, once you grasp its intricacies, success awaits. It’s not merely about the highest bid; emphasis on ad quality and relevance is paramount. Step into the bustling marketplace armed with knowledge and strategy, and watch as your ads claim prime spots and lure in the coveted audience. Don your auction paddle with confidence, navigate the auction, and reel in those big fish of success.

Local Ads: Dominate Your Neighbourhood with Google Platform

In today’s digital landscape, visibility is everything. For local businesses, standing out amongst a crowded marketplace can feel like scaling Mount Everest in flip flops. But fear not, fellow entrepreneur! Google Platform offers a suite of powerful tools, specifically designed to catapult your local business to the top of search results and dominate your neighborhood.

This blog post is your comprehensive guide to Local Ads on Google Platform. We’ll delve into the various ad formats, targeting options, and optimization strategies to ensure your local marketing game is on point. So, grab your metaphorical crampons and let’s conquer the local search terrain together!

Why Google Platform for Local Ads?

Think of Google as the bustling town square of the internet. Everyone’s searching for something, and Google connects them with the businesses that provide it. Local Ads on Google Platform let you claim your spot in this virtual marketplace, ensuring potential customers stumble upon your storefront (digital, of course) before anyone else’s.

Why Google Platform reigns supreme for local advertising:

Targeted Reach: Laser-focus your ads on users searching for your products or services within your specific geographic area. No more wasting ad spend on people across the country who wouldn’t even consider crossing the street for your delicious tacos.

Multitude of Formats: From Search Ads that appear on Google Search results pages to Display Ads that pop up on relevant websites, Google Platform offers a diverse ad portfolio to capture your audience at every stage of their buying journey.

Budget Flexibility: Set and manage your ad budget to perfectly align with your business goals. Whether you’re a bootstrapping baker or a well-established salon, Google Platform caters to any budget size.

Measurable Results: Track the performance of your ad campaigns in real-time with detailed analytics. See what’s working, what’s not, and optimize your strategy for maximum impact.

Conquering the Local Search Landscape: A Strategic Arsenal
Now, let’s explore the specific weapons in your local ad arsenal:

  1. Google My Business: Your first line of defence (and offense!) is claiming and optimizing your Google My Business listing. This free tool puts your business on Google Maps and Search, showcasing your contact information, photos, reviews, and more. Complete your profile meticulously, respond to reviews promptly, and post engaging content to attract organic traffic and boost your local search ranking.
  2. Search Ads: When someone searches for “best pizza near me,” you want your pizzeria to be the first star twinkling in the search results. Target relevant keywords based on your location and services, craft compelling ad copy highlighting your unique selling points, and utilize extensions like location extensions and call extensions to make it easy for customers to connect with you.
  3. Display Ads: Google Display Network reaches users browsing websites and watching videos. Use geo-targeting to display your ads on websites popular in your area and leverage image-based formats like banner ads or video ads to grab attention and drive potential customers to your website or storefront.
  4. Local Services Ads: This pay-per-lead option is a boon for service-based businesses like plumbers, electricians, and house cleaners. Only pay when a qualified lead contacts you through your ad, ensuring you’re maximizing your ad spend on genuine customer interest.
  5. Smart Bidding: Don’t waste precious ad dollars on guesswork. Google’s Smart Bidding algorithms use artificial intelligence to automatically adjust your bids based on your campaign goals and real-time performance data. Sit back, relax, and watch your ads work their magic!

Optimizing Your Local Ad Campaign for Maximum Impact:

Once you’ve launched your local ad campaign, it’s time to fine-tune it for peak performance. Here are some key strategies:

Track and analyse your data: Regularly monitor your ad campaign’s performance metrics like impressions, clicks, conversions, and cost-per-click. Identify areas for improvement and adjust your targeting, budgets, and ad copy accordingly.

A/B test different ad variations: Experiment with different headlines, descriptions, and visuals to see what resonates best with your target audience. The winning ad gets to stay in the spotlight!
Embrace mobile: Optimize your website and landing pages for mobile devices. Remember, most local searches happen on smartphones!

Engage with your audience: Respond to customer reviews and inquiries promptly. Show them you care, and they’ll reward you with loyalty and positive word-of-mouth.
Remember, local advertising is a marathon, not a sprint. Consistent effort, data-driven optimization, and a commitment to providing exceptional customer service are the keys to long-term success.

With Google Platform as your guide and these strategies as your compass, you have all the ingredients to conquer your local market and become the neighbourhood champion

By embracing the power of Local Ads on Google Platform, you’re not just placing ads – you’re building strong connections with your community. You’re the friendly face they see on Google Maps, the helpful voice guiding them to your store, and the trusted provider they choose time and again.

Local Ads are more than just a marketing tool; they’re a bridge between your business and the people who need it most. So, take the plunge, explore the diverse ad formats, refine your targeting, and watch your local business soar to new heights. Remember, the potential customers you seek are just a click, a tap, or a phone call away.

And don’t forget, the journey doesn’t stop here! Google Platform is constantly evolving, offering new features and functionalities to keep you ahead of the curve. Stay updated, experiment, and never stop learning. With dedication and a dash of digital savvy, you can turn your local business into a beacon of success, shining brightly in the ever-expanding digital landscape.

Now, go forth and conquer your neighborhood!

Discover the Secrets of Effective Landing Pages with Simple Guide to Analysis

A landing page is a standalone web page that allows you to guide visitors into becoming leads and customers. Properly analysing and optimizing your landing pages is crucial for improving conversions and return on investment from digital marketing campaigns. This guide will explore key aspects of conducting landing page analysis to drive more business growth.

Elements of Landing Page Design

An effective landing page presents a clear visual hierarchy and removes unnecessary distractions so visitors can focus on the intended call-to-action. Here are some key elements of design best practices:

  • Visual hierarchy – Create a clear focal point on the page to draw the visitor’s attention and make it obvious what action you want them to take. This can be accomplished through elements like:
    • Bold headline
    • Prominent call-to-action button
    • Strong imagery
  • Simple, uncluttered layout – Avoid overloading visitors with too many competing elements on the page. White space is good! Ensure design flows well and removes distractions.
  • Relevant, high-quality images – Incorporate visuals like photos, charts, or illustrations that engage visitors rather than generic stock imagery. Ensure it connects to your messaging.
  • Consistent branding – Maintain colors, logo placement, and other branded elements to build familiarity and trust.
  • Easy-to-find navigation – Menus and calls-to-action should be intuitive for visitors to find. Don’t hide important links at the bottom.

Carefully analyzing how site visitors interact with each of these key landing page elements provides insight to better optimize conversion rates.

Crafting Effective Landing Page Content

You only have a brief window to capture a visitor’s attention and move them towards conversion. Here are proven techniques for landing page content:

  • Clear, benefit-driven headline – Summarize the core offering or message clearly in the headline and sub-headline. Focus on communicating concrete benefits.
  • Concise, scannable bullet points – Facilitate easy scanning by highlighting offerings, features, or value props in short bullet list form.
  • Social proof elements – Build credibility by incorporating metrics, customer testimonials or reviews.
  • Clear call-to-action (CTA) copy – Write CTAs that motivate the next step using action words like “Start Today” or “Sign up Now”.
  • Balanced text and space – Avoid dense paragraphs. Leave ample negative space so important elements attract visitor attention quickly.

Analyze how visitors are consuming and interacting with each content area by tracking metrics like scroll depth, click-through-rates on links/buttons, and exit rates.

Tracking Conversions and Key Metrics

Install tracking pixels and leverage analytics to unlock the data behind landing pages performance. Key aspects to focus analysis on include:

Identify your conversion goals

  • Email sign-ups
  • Downloads
  • Purchases
  • Calculate conversion rate
    • (Total conversions / Unique visitors) x 100
Conversion TypeGoal NumberCurrent RatesBenchmarks
Email Subscribers500/month10%25% industry average
Trial Sign-ups100/month5%15% industry average

Monitor engagement metrics

  • Bounce rates
  • Pages/session
  • Average time on page
  • Exit rates

Digging into landing pages analytics reveals optimization opportunities tied directly to driving more conversions and revenue.

Optimizing Landing Pages

The key to continual optimization is to test and analyze the impact of changes:

  • A/B test page elements – Try different headlines, value proposition messaging, call-to-action copy, image choices and more.
  • Ensure mobile responsiveness – Review site on all devices and improve responsiveness for better mobile experience.
  • Check page load times – Slow load times increase bounce rates. Compress images, minimize HTTP requests.
  • Refine ad targeting – Adjust targeting parameters to attract more ideal visitors from each campaign.
  • Retarget site visitors – Remarket visitors who left without converting to bring them back.
  • Refresh content regularly – Update text, images, testimonials to increase repeat traffic. Maintain latest statistics.

Seth Godin, a leading content marketing expert, advises: “You must analyze to find out if people who arrive at your landing page actually become customers or not. If not enough people convert, then change the landing page.”

Continual landing page analysis and optimization will ensure each element works together to drive more conversions over time.

Performing ongoing analysis of your landing page performance using both qualitative and quantitative data will directly impact your bottom line revenue. By understanding precisely how site visitors are interacting with each design, content, and call-to-action element, you can systematically make improvements that increase conversions. It takes both creativity and a relentless focus on detailed metrics to evolve your landing pages. Use the frameworks outlined in this guide as a starting point to boost conversions and demonstrate marketing ROI.

MSN AdCenter: A Manual for Publicizing on Microsoft’s Web search tool

Microsoft’s MSN AdCenter is a promoting stage that permits organizations to publicize on Microsoft’s web search tool, Bing. It gives a scope of devices and highlights that help promoters make and deal with their missions really. We will talk about MSN AdCenter’s history, features, and best practices in this article.

History of MSN AdCenter

MSN AdCenter was sent off in 2006 as a stage for publicists to put promotions on Microsoft’s web crawler, MSN Search. It was subsequently renamed to Bing Advertisements in 2012 and afterward to Microsoft Promoting in 2019. Throughout the long term, MSN AdCenter has developed to turn into a strong promoting stage that offers a scope of elements and instruments to sponsors.

Highlights of MSN AdCenter

MSN AdCenter offers a scope of highlights that help promoters make and deal with their missions successfully. A portion of the vital highlights of MSN AdCenter are:

1. Keyword Research

MSN AdCenter offers a tool for keyword research that enables advertisers to select the most suitable keywords for their campaigns. The device gives information on search volume, rivalry, and recommended offers for every catchphrase.

2. Promotion Creation

MSN AdCenter permits sponsors to make text promotions, shopping advertisements, and dynamic inquiry promotions. Promoters can likewise make promotion expansions like call augmentations, area expansions, and sitelink augmentations.

3. MSN AdCenter offers a variety of targeting options, including audience, device, and location targeting. Advertisers can also use website visitors to create custom audiences.

4. Reporting MSN AdCenter offers comprehensive campaign performance reports. Publicists can see information on clicks, impressions, changes, and then some.

Step by step instructions to Utilize MSN AdCenter

Here is a bit by bit guide on the most proficient method to utilize MSN AdCenter:

1. Join

To begin with MSN AdCenter, you really want to pursue a record. You can join by visiting the Microsoft Promoting site and tapping on the “Join” button.

2. Make a Mission

Whenever you have joined, you can make another mission by tapping on the “Make Lobby” button. You should pick a mission type, set a spending plan, and select your focusing on choices.

3. Make Promotions

Subsequent to making a mission, you can make promotions by tapping on the “Make Promotion” button. You should pick a promotion type, compose advertisement duplicate, and select your promotion expansions.

4. Send off Your Mission

Whenever you have made your advertisements, you can send off your mission by tapping on the “Send off Mission” button. Your advertisements will begin to appear on Microsoft’s Bing search engine.

MSN AdCenter Best Practices These are some best practices for using MSN AdCenter to its full potential:

1. Utilize the Keyword Research Tool

The keyword research tool in MSN AdCenter can help you select the appropriate keywords for your campaigns. Center around lengthy tail watchwords that are pertinent to your business.

2. Make Convincing Advertisements

Make advertisements that are convincing and applicable to your interest group. Use promotion augmentations to give extra data about your business.

3. Test and Improve

Test different promotion duplicate, focusing on choices, and offering techniques to find what turns out best for your business. Utilize the reporting tools in MSN AdCenter to monitor your performance and improve your campaigns.

MSN AdCenter is a strong promoting stage that offers a scope of elements and instruments to publicists. By following the accepted procedures illustrated in this article, you can make viable missions that drive traffic and deals to your business. Assuming you have any inquiries or need assistance beginning with MSN AdCenter, go ahead and reach us.