Looking to spice up your Instagram Stories and engage your audience? With over 500 million daily active users on Stories, this fun and casual feature is the perfect place to creatively showcase your brand’s personality. From behind-the-scenes sneak peeks to interactive polls and clever collaborations, your followers crave authentic and entertaining glimpses into your company’s world. Keep their attention with a diverse mix of rich media and compelling storytelling formats.
Instagram Stories Ideas
- Behind-the-scenes – Give followers a sneak peek at your product photoshoots, office culture, or event setups. These raw, unedited glimpses feel authentic.
- Polls – Post interactive polls to get audience opinions on topics relevant to your brand. This creates a conversation and gets people tapping through your Story.
- Q&As – Let followers submit questions and answer the most interesting ones in your Stories. This shows customers you care about their curiosity.
- Spotlights – Repost user-generated content that shines a positive light on your brand. Customers love seeing themselves featured.
- Announcements – Share new product launches, sales, events or company news. Instagram Stories enable real-time updates.
- Tutorials – Educate your audience on using your products through step-by-step tutorials. Quick DIY videos make learning interactive.
- Playlists – Curate Spotify playlists that relate to your brand. Share the album art and songs on Stories for followers to enjoy.
- Contests – Post sweepstakes or contests in Stories to drive engagement. Offer incentives for sharing, tagging friends or reposting.
- Giveaways – Hype new product drops by giving away a few items on your Stories. This creates excitement and a sense of exclusivity.
- Collaborations – Partner with influencers in your industry to co-create content and cross-promote. This expands your brand’s reach.
The ephemeral nature of Instagram Stories makes them perfect for authentic, raw, in-the-moment content that gives followers a fun insider’s view of your brand. Mix up storytelling formats to keep it fresh!