Lifesight Marketing Measurement Tool 2024

Lifesight is a unified marketing measurement platform designed to help modern marketers make better decisions. We unlock the full potential of your marketing, business and customer data with our AI-powered marketing measurement suite, that leverages incrementality based Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing and Causal Inference to triangulate the truth of your marketing impact.

Our platform offers actionable insights and recommendations so you can make optimal decisions and work collectively as a team toward your business KPIs.

Lifesight core modules include:

Connect: Centralize your data with our CDP for a unified view. Enhance your analysis and power your decision-making.

Measure: Drive incremental results confidently using a combination of Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Experiments in a single platform.

Action: Forecast business outcomes and optimize your marketing strategy with actionable AI insights and recommendations.

Analyze: Stay on top of your overall marketing goal progress.

Get actionable marketing intelligence into your customer segments to drive incremental customer lifetime value. Trusted by 300+ leading brands and agencies worldwide, including GroupM, McDonalds, Coca-Cola, Accenture, Subway, KFC, Bose, Honda, and more, Lifesight is your marketing superpower in the Privacy-First Era.