The action film actor and his partner Alexandra Grant are trying to make the metaverse and NFTs more inclusive .Keanu Reeves and Alexandra Grant have joined in the work of a foundation focusing on NFTs and metaverse art the Futureverse Foundation.
The Futureverse Foundation was created in partnership in collaboration with Non-Fungible Labs and Fluf World which is an NZ-based NFT business, The Futureverse Foundation plans to “make the metaverse accessible to more people, especially from disadvantaged backgrounds,” Grant states. “This is the beginning, it’s a nascent moment for a technological shift where some people understand that they’re already in the metaverse, and some people don’t know what an NFT is.”
Grant together alongside Reeves and Brooke Howard Smith, co-founders of Non-Fungible Labs, plans to assist artists working with traditional, two and three-dimensional art forms into the digital world by guiding them through the process of transforming their art into NFTs to be sold in the metaverse.
“I am honored to be joining Non-Fungible Labs’ efforts in cooperation with Alexandra Grant for the extraordinary program and opportunity of the Futureverse Foundation, in support of artists and creators globally,” Reeves stated in a statement.
Numerous industries are currently working on creating a closer connection with the metaverse but the problem is to do this in a manner that’s fair and doesn’t reflect the structural weaknesses that are prevalent in the art world of the past. Before the Futureverse Foundation took shape, Howard-Smith was instrumental in establishing an open-ended pledge for major tech companies to sign and pledge to advocate for the creation.