TRAI Implements AI-based Solutions to Curb Spam Calls and Messages in India

The Telecom Regulatory Authority of India (TRAI) has introduced a new regulation with the objective of preventing unwanted calls and messages that employ artificial intelligence (AI). This fresh policy necessitates that all telemarketers enroll with telecommunications service providers and solely utilize per-approved templates to transmit messages. Moreover, telemarketers must issue messages with unique identifications that allow recipients to distinguish and report undesirable messages.

The edict also compels telecommunications service providers to employ AI-driven solutions to scrutinize traffic and distinguish unwanted messages and calls. This will forestall the delivery of undesirable messages and calls to users. The AI-driven resolution will further generate an archive of habitual offenders, which will be shared with other telecommunications service providers to impede them from transmitting undesired calls and messages.

This new regulation is expected to alleviate the predicament of countless Indian consumers who have been persistently besieged by unwarranted calls and messages for years. This move will also diminish the load of call centers that have to attend to a vast number of complaints from consumers concerning unwanted calls and messages.

In its entirety, this novel directive represents a substantial progression towards eliminating unwanted calls and messages in India. With the implementation of this directive, consumers can anticipate an undisturbed and placid user experience while utilizing their telephones.