Sales and marketing people usually talk about the sales funnel converting prospects into clients. The sales funnel is developing in tandem with the advent of the Internet. Most buyers nowadays, particularly business-to-business purchasers, conduct much of their research online, familiarizing themselves with a product or service and making early selections before contacting the seller. Sales teams have lost early access to prospects as most of the sales funnel has gone online. So they have diverted their focus to the inbound sales funnel. It demonstrates to us our marketing message and when we should convey this. Inbound sales funnel critical for your business’s success.
So let us analyze the inbound sales marketing deeply and know what it can do for us, its benefits, drawbacks, and more:
- 1 Traditional Inbound Sales Funnel
- 2 New Inbound Sales Funnel
- 3 Using An Inbound Marketing Sales Funnel To Boost Sales
- 4 Overall Benefit and Drawback of Inbound Marketing
Traditional Inbound Sales Funnel
Before we get into how the sales funnel is changing, let’s look at how the traditional sales funnel works. Because the modern sales funnel also carries some of the traditional instruments for moving prospects except a few funnel elements that become more digital. The overall strategy stays the same.
Consumers were made aware of a product via advertising or public relations outreach in the traditional sales technique. These campaigns disseminate information to a passive audience who may or not be interested in what’s being offered through broad media. The vendor had complete control over the message and distribution channels from beginning to end. Then consumers review the products based on the information provided to them via the company and sales team. After evaluating the information, interested prospects would be qualified.
As the only point of contact for a prospect is the salesperson. The salesperson could more easily control the interaction because few contact alternatives were available. Even the prospects can contact them in case any additional information about the company or its products is required.
New Inbound Sales Funnel
Do you know the “They Ask You Answer” method of inbound marketing? It is the best way to align content with your audience’s interests and pain spots. You may organically drive inbound visitors to your website by addressing all of your prospects’ inquiries simply and honestly, improving the quality of your leads, and increasing sales. The inbound marketing funnel can assist you through the four steps of the inbound marketing methodology: attract, convert, close, and delight, whether you are looking for general inbound marketing advice or piecing together your strategy.
Different Stages of Modern Inbound Sales Funnel
The new sales funnel mainly has three stages as follows:
- Creating Content and Getting Your Website Noticed
This phase belongs to the learners. It refers to the visitors that come to your website only to know about your products and services and may not want to buy anything. These visitors do not possess much importance; you can take them into profitable clients through the inbound sales funnel. You will need to make your website as noticeable as possible to do this. In this way, you will cater to the top of the funnel.
To improve your rating on the popular search engines, you must implement SEO Perth tactics. Your firm will appear more credible and receive more attention if you appear near the top of these pages. Creating blog content also improves the visibility of your website in search results. The blog postings link your sites to various keywords, increasing the likelihood that your firm will appear when people search for difficulties in your field. You can also build a social media following to introduce your brand to new audiences and share your content. These techniques will provide readers with the information they need to progress down the funnel, and they will be more likely to remember you as a result.
- Using Landing Pages and Calls to Action to Attract More Leads
The distinction between a visitor and a lead is similar to a person passed by your store and a customer visiting the store. You haven’t persuaded them to buy yet, but they are curious about what you have to offer. It simply means you are working in the middle of the funnel.
Landing pages are sections of your site where people complete a conversion form to obtain access to special content, which can help you cater to this interest. When visitors provide basic information like name, email address, etc., they become leads. You may now reach out to them with ad campaigns to see if they’re interested in purchasing from you. If they are, you may invest the necessary resources to learn more about them and the things they might desire. This will speed up the process of moving prospects through the funnel.
- Arrange meetings and provide further information to make conversions
This stage belongs to working at the bottom of the funnel. You can make efforts to convert the lead after you know that it is in the market to purchase. Your marketing campaigns have led them to this point, but you need to persuade them to meet with a salesperson if you want to move forward. More information relevant to their interests and requests for a consultation should be included in your messages. Your lead will ask for a meeting if everything is done correctly, your salesmen will convert.
Using An Inbound Marketing Sales Funnel To Boost Sales
For the buying and selling cycles, the rules have fundamentally changed. Buyers now have complete power, frequently bypassing traditional advertising channels in favor of actively seeking product or service information online to make an informed purchasing decision with little or no interaction from the seller.
Inbound marketing offers a new way to reach out to today’s buyers on their terms – by offering useful and objective information that can lead the buyer into a relationship with the seller without advertising. Potential leads are generated because they recognize the value in what you offer and want to engage with you.
However, inbound marketing is only half of the struggle. The prospects must be converted into customers, which necessitates using the new sales process known as inbound sales. This is where automation comes into play. To automate a seamless contact/conversion, you need two types of software: marketing automation to attract leads and customer relationship management (CRM) to construct and nurture relationships after the transaction is completed. The integration of these software helps to cover the difference between marketing and sales, resulting in a more efficient and effective hand-off.
Let us check out the more advantages of inbound sales funnel:
- Adds value to the world and addresses issues
Traditional marketing relies on traditional channels, promoting only major products and services. At the same time, inbound marketing promotes engaging, valuable, and exclusive content. This helps the brands to make more connections and build more confidence in your ability to meet consumer needs.
- Develops a useful database of prospects
An inbound marketing strategy focuses on relevant information, and progressively it builds a useful database for clients. This improves the likelihood of future business cooperation and leaves the impression that they refer only to you if customers need information.
- Delivers the right message at the right moment
When the potential customers are segmented, targetted, and monitored well, it describes
how well the message is conveyed, and communication is received. Enhancing campaign efficiency boosts ROI, and getting solutions at the right moment increases the likelihood of doing business with you.
- Generate content assets
Creating solid, high-quality content is an ongoing investment in your company, and the relevant insights help you establish a global presence and generate more leads. Organically, better, new, and relevant material propels your business website upward in the rankings.
- Consistent growth
It has been observed that engagement with numerous campaigns and a customized experience generates important leads and growth when the impact of campaigns is measured by marketers using segmentation.
Overall Benefit and Drawback of Inbound Marketing
Marketing methods, in general, have both advantages and disadvantages. Knowing how to adapt to varied approaches, work your way through them.
The biggest benefit of inbound marketing for startups and small businesses is that it helps them compete against larger businesses with a positive reputation in the community. It is less expensive and more cost-effective than outbound marketing. Because various tools can swiftly examine website data, it provides a faster Return on Investment and easy to track the development because it takes place largely online.
While Inbound Marketing is cost-effective, it does not guarantee staying within the company’s budget. Designing good inbound marketing requires a lot of time, effort, and a huge staff. If you can find an all-in-one platform, you can reduce the drawbacks of executing a robust inbound sales funnel.
There is a lot of information available on the internet about each product interacting with brands.
As a result, inbound sales strategies should be adopted by all brands. Inbound sales have the major benefit of allowing customers to find you rather than you having to go out and find them. You should work on all the different stages of the inbound sales funnel to get outstanding results!
Hope you like reading this post!
Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on..