Social media strategies to increase brand awareness and customer engagement

Effective social media strategies to increase brand awareness and customer engagement:

• Post engaging content regularly. Share blog posts, photos, videos, infographics, etc. on a consistent schedule. Consistency builds familiarity and visibility over time.
• Optimize profiles. Use high-quality photos, clear call-to-actions, and compelling descriptions on all profiles to attract viewers.
• Run targeted ads. Use paid ads to promote key content to new audiences and drive traffic to your social profiles and website.
• Engage with followers/comments. Respond promptly to questions, comments, and feedback to build trust and demonstrate customer service.
• Cross-promote content. Share each other’s content to reach new audiences through your combined networks.
• Run contests/giveaways. Promotions that encourage sharing increase engagement as people like to participate and spread the word.
• Create shareable infographics/images. Visual content performs better than text-only updates on social platforms.
• Go live occasionally. Live video is an engaging format for behind-the-scenes looks or Q&As with experts.
• Repurpose top content. Recycle popular blog posts, videos etc. as social updates to reach more people over time.
• Monitor hashtags. Find relevant discussions to join and introduce your brand/products to new potential customers.
• Analyze insights. Track metrics like likes, shares, comments to gauge what content/strategies are most effective.
• Post at optimal times. Analyze your audience and post when they are most active online to get better engagement.
• Use hashtag projects. Start hashtag campaigns related to your niche/industry to curate engaging photo/video content from followers.
• Cross-link platforms. Share updates across Facebook, Twitter, LinkedIn etc. to cast a wider engagement net.
• Host Facebook Lives. Go live on Facebook to showcase your expertise, products, answer questions in real-time.
• Optimize Instagram. Use engaging photos, videos, reels and stories optimized for Instagram’s visual format.
• Partner with influencers. Collaborate with micro-influencers in your industry for sponsored content promotions.
• Highlight customer reviews/testimonials. Feature real customer feedback to build third-party social proof and credibility.
• Create video tutorials. Show how to use your products through walkthrough/demo videos people want to watch and share.
• Pose questions to followers. Ask engaging questions to spark conversations in the comments.
• Thank/recognize supporters. Call out and engage with super fans, loyal customers, advocates to foster goodwill.
• Measure ROI. Compare metrics like sales, leads, website traffic pre and post campaigns to determine ROI of strategies.
• Leverage trends – Promote content related to relevant industry/cultural trends and hashtags to stay top of mind.
• Curate social ads – Run a mix of awareness, consideration and retargeting ads on Facebook/Instagram.
• Geo-target ads – Hyper-target ads to people within a certain radius of your physical stores.
• Custom audiences – Retarget website visitors and engagement based lists with relevant offers.
• Promoted/Pinned tweets – Increase visibility of tweets with calls to action through Twitter promotions.
• LinkedIn Lead Gen Ads – Generate high-quality sales leads from LinkedIn ads with lead capture forms.
• Facebook groups – Start/join relevant industry groups and engage through comments/posts.
• Tweet chats – Host virtual Twitter discussions at scheduled times using a consistent hashtag.
• YouTube videos – Develop long-form video content like product demos, tutorials, interviews.
• Instagram/Facebook live shopping – Demo and sell products interactively through live social shopping.
• Influencer marketing – Partner with macro/nano influencers for sponsored content promotions.
• Automation tools – Use social scheduling/reporting tools like Hootsuite to optimize operations.
• Customer service – Promptly respond to inquiries, address concerns directly on social media.

The key is consistently experimenting with different organic and paid content types to see what resonates best with your target audience. Analyze metrics to refine strategies over time.

The goal is to layer strategies that build awareness, interest, engagement, participation and purchase behaviour over time. Continually measure and optimize for results.