There are many ways to market a business or product on YouTube, here are some of You tube marketing strategies every newbie youtuber can follow  :

Creating engaging video content that aligns with the target audience and subtly promotes the product or service.

Utilizing YouTube ads, such as skippable in-stream ads, non-skippable in-stream ads, and bumper ads, to reach a larger audience and drive more traffic to the website.

Leveraging YouTube influencers, or YouTubers with large and engaged followings, to promote the product or service in a relatable and authentic way.

Optimizing video titles, descriptions, and tags to make it easier for users to discover the video through search and suggested videos.

Building a YouTube channel and posting regular content to establish a presence and build a community of loyal followers.

Using YouTube Analytics to measure the performance of videos and the channel overall and make data-driven decisions on future content and strategies

Using End Screens and Cards to direct viewers to other videos, playlists, or even external websites that can provide more context or information.

Hosting a YouTube Live streaming session to connect with viewers in real-time, answer questions, and address concerns to create more engagement

Creating playlists to organize and group related videos, to make it easy for the viewer to find what they want

Integrating YouTube marketing with other marketing channels, such as social media, email, and PPC advertising can help increase visibility and drive more video traffic.

Collaborating with other brands and businesses on YouTube through cross-promotion or joint video content can help to reach new audiences and increase visibility for both brands.

Creating a YouTube contest or giveaway to increase engagement, drive social shares, and build a list of leads.

Creating a YouTube series or episodic content to keep viewers coming back for more and encourage them to subscribe to the channel.

Creating a YouTube channel trailer to give viewers a taste of what they can expect from the channel and encourage them to subscribe.

Creating a YouTube channel art and profile picture consistent with the website’s branding and other social media profiles.

Using YouTube’s community tab to engage with viewers and encourage conversations and feedback, can help to build a community of loyal followers.

Creating a YouTube end card that provides next-step actions like visiting a website, following on social media, or watching more videos.

Optimizing video for both mobile and desktop experiences, since YouTube videos are often watched on both, both experiences should be smooth and well-optimized

Using YouTube’s caption feature to make videos more accessible and to help viewers who speak different languages or have hearing impairments to understand the content.

Measuring, analyzing, and then optimizing the performance of your video by using YouTube Analytics can help you figure out what’s working and what’s not and make better-informed decisions about future video content and strategies.